| The implications of eWOM adoption on the customer journey C Ngarmwongnoi, J Oliveira, M AbedRabbo, S Mousavi Journal of Consumer Marketing, 2020 | 195 | 2020 |
| Interpreting social identity in online brand communities: Considering posters and lurkers S Mousavi, S Roper, KA Keeling Psychology & Marketing 34 (4), 376-393, 2017 | 141 | 2017 |
| Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance Z Najafi-Tavani, S Mousavi, G Zaefarian, P Naudé Journal of Business Research, 2020 | 49 | 2020 |
| Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys NV Wünderlich, J Hogreve, IN Chowdhury, H Fleischer, S Mousavi, ... Journal of Business Research 116, 377-386, 2020 | 46 | 2020 |
| Technology push without a patient pull: Examining digital unengagement (DU) with online health services DI Keeling, K de Ruyter, S Mousavi, A Laing European Journal of Marketing, 2019 | 43 | 2019 |
| New development: Citizen science—discovering (new) solutions to wicked problems IR Hodgkinson, S Mousavi, P Hughes Public Money & Management 42 (2), 133-136, 2022 | 18 | 2022 |
| Enhancing Relationships Through Online Brand Communities: Comparing Posters and Lurkers S Mousavi, S Roper International Journal of Electronic Commerce 27 (1), 2023 | 14 | 2023 |
| Enforcement of service rules by frontline employees: A conceptual model and research propositions K Ifie, S Mousavi, J Xie Journal of Business Research 154, 113339, 2023 | 2 | 2023 |
| Virtual Brand Communities: Pathways to Brand Trust? S Mousavi, S Roper, K Keeling Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 2 | 2016 |
| Building brand commitment in virtual brand communities S Mousavi, M Bruce, K Keeling The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | 1 | 2015 |
| Building Brand Commitment in Virtual Brand Communities: A Comparison between Posters and Lurkers S Mousavi PQDT-Global, 2014 | 1 | 2014 |
| Customer Service Measurement in an Experience Economy H Bruce, S Mousavi, J Burton International Colloquium on Relationship Marketing, 2017 | | 2017 |
Stuart RoperProfessor of Marketing, Newcastle Business School, Northumbria University在 northumbria.ac.uk 的电子邮件经过验证
