Examining the antecedents of persuasive eWOM messages in social media S Teng, K Wei Khong, W Wei Goh, A Yee Loong Chong Online information review 38 (6), 746-768, 2014 | 496 | 2014 |
Determinants of negative word-of-mouth communication using social networking sites MS Balaji, KW Khong, AYL Chong Information & Management 53 (4), 528-540, 2016 | 386 | 2016 |
Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use AS Ahadzadeh, SP Sharif, FS Ong, KW Khong Journal of Medical Internet Research 17 (2), e45, 2015 | 377 | 2015 |
Antecedents of green brand equity: An integrated approach PF Ng, MM Butt, KW Khong, FS Ong Journal of business ethics 121, 203-215, 2014 | 238 | 2014 |
Building trust in internet banking: a trustworthiness perspective PL Yu, MS Balaji, KW Khong Industrial Management & Data Systems 115 (2), 235-252, 2015 | 219 | 2015 |
Persuasive electronic word-of-mouth messages in social media S Teng, KW Khong, AYL Chong, B Lin Journal of Computer Information Systems 57 (1), 76-88, 2017 | 159 | 2017 |
Measuring the impact of celebrity endorsement on consumer behavioural intentions: a study of Malaysian consumers KW Khong, YL Wu International Journal of Sports Marketing & Sponsorship 14 (3), 157-177, 2013 | 153* | 2013 |
Analyzing key influences of tourists’ acceptance of online reviews in travel decisions AYL Chong, KW Khong, T Ma, S McCabe, Y Wang Internet Research 28 (3), 564-586, 2018 | 148 | 2018 |
Business process re‐engineering in Malaysian banks and finance companies K Wei Khong, S Richardson Managing Service Quality: An International Journal 13 (1), 54-71, 2003 | 142 | 2003 |
Examining actual consumer usage of E-wallet: A case study of big data analytics S Teng, KW Khong Computers in Human Behavior 121, 106778, 2021 | 135 | 2021 |
An investigation of online shopping experience on trust and behavioral intentions L Hao Suan Samuel, MS Balaji, K Kok Wei Journal of Internet Commerce 14 (2), 233-254, 2015 | 131 | 2015 |
Organizational commitment: The study of organizational justice and leader-member exchange (LMX) among auditors in Malaysia KL Leow, KW Khong International Journal of Business and Information 4 (2), 2009 | 116 | 2009 |
Conceptualizing persuasive messages using ELM in social media S Teng, KW Khong, WW Goh Journal of Internet Commerce 13 (1), 65-87, 2014 | 107 | 2014 |
Online Advertising: A Study on Malaysian Consumers. KK Wei, T Jerome, LW Shan International Journal of Business & Information 5 (2), 111-134, 2010 | 106* | 2010 |
The perceived impact of successful outsourcing on customer service management KW Khong Supply Chain Management: An International Journal, 2005 | 103 | 2005 |
Integrating behavioural and branding perspectives to maximize green brand equity: A holistic approach MM Butt, S Mushtaq, A Afzal, KW Khong, FS Ong, PF Ng Business Strategy and the Environment 26 (4), 507-520, 2017 | 97 | 2017 |
Persuasive communication: A study of major attitude-behavior theories in a social media context S Teng, KW Khong, WW Goh Journal of Internet Commerce 14 (1), 42-64, 2015 | 93 | 2015 |
Does relationship communication matter in B2C service relationships? MS Balaji, S Kumar Roy, K Kok Wei Journal of Services Marketing 30 (2), 186-200, 2016 | 91 | 2016 |
Examining the impacts of electronic word-of-mouth message on consumers’ attitude S Teng, KW Khong, AYL Chong, B Lin Journal of Computer Information Systems 57 (3), 238-251, 2017 | 88 | 2017 |
Motivations of undertaking CSR initiatives by independent hotels: a holistic approach V Abaeian, KW Khong, K Kyid Yeoh, S McCabe International Journal of Contemporary Hospitality Management 31 (6), 2468-2487, 2019 | 87 | 2019 |