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Rahul Chawdhary, Senior Lecturer in Marketing Strategy
Rahul Chawdhary, Senior Lecturer in Marketing Strategy
在 kingston.ac.uk 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
The impact of word of mouth on intention to purchase currently used and other brands
R East, J Romaniuk, R Chawdhary, M Uncles
International Journal of Market Research 59 (3), 321-334, 2017
862017
Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context
R Chawdhary, F Dall’Olmo Riley
Journal of Marketing Management 31 (9-10), 1018-1039, 2015
772015
‘Co-branding as a masstige strategy for luxury brands: Desirable or not?
MT Quamina, L.T., Xue, R Chawdhary
Journal of Business Research 158, 113704, 2023
142023
Investigating the effectiveness of received offline word of mouth: role of acquired and ascribed homophily
R Chawdhary, L Weber
FIIB Business Review, 23197145211059268, 2021
42021
Marketing for scientists
R Chawdhary
Management for Scientists, 113-127, 2019
12019
Special issue Covid-19 and donation behaviour: Evidence on different types of donation behaviour from different countries
R Chawdhary, EM Merz, A van Weert
Journal of Philanthropy and Marketing 27 (3), 1-2, 2022
2022
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