| The effect of influencer marketing on consumers’ brand admiration and online purchase intentions: An emerging market perspective J Trivedi, R Sama Journal of Internet Commerce 19 (1), 103-124, 2020 | 321 | 2020 |
| Impact of media advertisements on consumer behaviour R Sama Journal of Creative Communications 14 (1), 54-68, 2019 | 251 | 2019 |
| Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love J Trivedi, R Sama Journal of Consumer Behaviour 20 (3), 748-761, 2021 | 49 | 2021 |
| Factors affecting consumers' loyalty towards halal cosmetics: an emerging market perspective R Sama, JP Trivedi International Journal of Business and Emerging Markets 11 (3), 254-273, 2019 | 42 | 2019 |
| Effect of influencer marketing on travelers’ destination and hotel choice: The moderating role of advertising duration J Trivedi, R Sama, P Arora PRism 18 (1), 2022 | 5 | 2022 |
| A study on Factors affecting Consumer Buying Behavior while buying new Cell Phone Connection in Ahmedabad City MR Sama, BM Jani Idea 26, 13-68, 2014 | 4 | 2014 |
| Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shopping VV Patel, R Pandit, R Sama Journal of Fashion Marketing and Management: An International Journal 28 (3 …, 2024 | 3 | 2024 |
| Impact of Employer Branding on Customer Acquisitions and Retentions: A case study of microsign products R Sama Employer Branding for Competitive Advantage, 181-199, 2021 | 3 | 2021 |
| Consumer Enagagement with Various Media and its Efffects on Consumer Behaviour in Gujarat R Sama Ahmedabad, 2018 | 1 | 2018 |
| Social media influencers: a systematic review using PRISMA V Dhingra, S Keswani, R Sama, M Rafik Noor Mohamed Qureshi Cogent Business & Management 11 (1), 2368100, 2024 | | 2024 |
| Impact of eWOM on Green Cosmetics Purchasing Intentions: An Emerging Market Perspective R Sama, R Sharma Green Innovations for Industrial Development and Business Sustainability, 72-81, 2024 | | 2024 |
| Envisioning a mutually inclusive growth story: a case study of Microsign Products R Sama International Journal of Technology Transfer and Commercialisation 18 (1 …, 2021 | | 2021 |
| A Study on Buying Behavior of Indian Consumers: A Dynamic View MR Sama | | |
Jay TrivediMICA, Ahmedabad在 micamail.in 的电子邮件经过验证
