It ain't easy being green: Macro, meso, and micro green advertising agendas AR Fowler III, AG Close Journal of advertising 41 (4), 119-132, 2012 | 132 | 2012 |
Positive marketing: A new theoretical prototype of sharing in an online community MT Krush, JR Pennington, AR Fowler III, JD Mittelstaedt Journal of Business Research 68 (12), 2503-2512, 2015 | 59 | 2015 |
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy1 CD Lanier Jr, CS Rader, AR Fowler III Journal of Marketing Management 29 (1-2), 26-47, 2013 | 56 | 2013 |
Public policy and the changing Chinese family in contemporary China: The past and present as prologue for the future AR Fowler, J Gao, L Carlson Journal of Macromarketing 30 (4), 342-353, 2010 | 52 | 2010 |
Digital Fandom: Mediation, remediation, and demediation of fan practices CD Lanier, AR Fowler The Routledge companion to digital consumption, 284-295, 2013 | 23 | 2013 |
Fashion globally: A cross-cultural and generational examination J G. Fowler, T H. Reisenwitz, A R. Fowler Qualitative Market Research: An International Journal 17 (3), 172-191, 2014 | 17 | 2014 |
HOOLIGAN'S HOLIDAY: Rethinking Deviant Consumer Behavior and Marketing. AR Fowler III Advances in consumer research 34, 2007 | 17 | 2007 |
Building a sense of home in rented spaces AR Fowler, CA Lipscomb International Journal of Housing Markets and Analysis 3 (2), 100-118, 2010 | 16 | 2010 |
Literary criticism in advertising and consumer research: Revisiting Barbara Stern A Fowler, A Das, JG Fowler Journal of Advertising 51 (3), 336-351, 2022 | 12 | 2022 |
Ambiguity and fandom: The (meaningless) consumption and production of popular culture CD Lanier Jr, CS Rader, AR Fowler Consumer Culture Theory 17, 275-293, 2015 | 11 | 2015 |
We Happy Few: Redefining Community in Marketing. A Fowler III, M Krush Advances in Consumer Research 35, 2008 | 7 | 2008 |
‘What are you Looking at, Ya Hockey Puck?!': Anthropomorphizing brand relationships in the Toy Story trilogy CD Lanier, AR Fowler, CS Rader Brand Mascots, 35-54, 2014 | 5 | 2014 |
Digital Fandom (Revisited): Exploring the Role of the Hypermediated Fan as Trickster CD Lanier, CS Rader, AR Fowler The Routledge Handbook of Digital Consumption, 384-398, 2022 | 2 | 2022 |
Dinner for one: A grounded theory of grocery shopping in the single-person household AR Fowler III The University of Nebraska-Lincoln, 2008 | 2 | 2008 |
Within Country Migration, Marketization, and Liquid Identity JG Fowler, R Chu, AR Fowler Marketization: Theory and Evidence from Emerging Economies, 221-234, 2020 | 1 | 2020 |
Façade, fashion and fornication: Exploring the embodiment of self in Chinese consumer culture A Fowler, JG Fowler Global Business Review 18 (3_suppl), S145-S156, 2017 | 1 | 2017 |
The Single Consumer: Avoiding Tradition and Extending the Self A Close ACR North American Advances, 2008 | 1 | 2008 |
The Social Media Age JG Fowler, AR Fowler JOURNAL OF MACROMARKETING 42 (2), 336-339, 2022 | | 2022 |
Book Review: The Social Media Age by Zoetanya Sujon JG Fowler, AR Fowler Journal of Macromarketing 42 (2), 336-339, 2022 | | 2022 |
Ad Hoc Reviewers––Journal of Macromarketing Volume 37, Number 4, December 2017 L Baillargeon, F Beard, K Bradford, B Casais, D Conroy, D Ellis, A Fowler, ... Journal of Macromarketing 37 (4), 344, 2017 | | 2017 |