| Market orientation: the construct, research propositions, and managerial implications AK Kohli, BJ Jaworski Journal of marketing 54 (2), 1-18, 1990 | 15770 | 1990 |
| Market orientation: antecedents and consequences BJ Jaworski, AK Kohli Journal of marketing 57 (3), 53-70, 1993 | 14122 | 1993 |
| Strategic brand concept-image management CW Park, BJ Jaworski, DJ MacInnis Journal of marketing 50 (4), 135-145, 1986 | 4594 | 1986 |
| MARKOR: a measure of market orientation AK Kohli, BJ Jaworski, A Kumar Journal of Marketing research 30 (4), 467-477, 1993 | 4166 | 1993 |
| Information processing from advertisements: Toward an integrative framework DJ MacInnis, BJ Jaworski Journal of marketing 53 (4), 1-23, 1989 | 2051 | 1989 |
| Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads DJ Maclnnis, C Moorman, BJ Jaworski Journal of marketing 55 (4), 32-53, 1991 | 1827 | 1991 |
| Toward a theory of marketing control: environmental context, control types, and consequences BJ Jaworski Journal of marketing 52 (3), 23-39, 1988 | 1479 | 1988 |
| Market-driven versus driving markets B Jaworski, AK Kohli, A Sahay Journal of the academy of marketing science 28 (1), 45-54, 2000 | 1465 | 2000 |
| Market orientation: review, refinement, and roadmap BJ Jaworski, AK Kohli Journal of Market-Focused Management 1, 119-135, 1996 | 1173 | 1996 |
| Introduction to e-commerce JF Rayport, BJ Jaworski McGraw-Hill, Inc., 2003 | 959 | 2003 |
| e-Commerce JF Raport, BJ Jaworski Wydawnictwa Internet Standard (2009–2013), 2001 | 851 | 2001 |
| Enhancing communication between marketing and engineering: The moderating role of relative functional identification RJ Fisher, E Maltz, BJ Jaworski Journal of marketing 61 (3), 54-70, 1997 | 674 | 1997 |
| Internet marketing R Mohammed, RJ Fisher, BJ Jaworski, GJ Paddison Auflage, New York, 2004 | 670 | 2004 |
| Control combinations in marketing: conceptual framework and empirical evidence BJ Jaworski, V Stathakopoulos, HS Krishnan Journal of marketing 57 (1), 57-69, 1993 | 653 | 1993 |
| Supervisory feedback: Alternative types and their impact on salespeople's performance and satisfaction BJ Jaworski, AK Kohli Journal of Marketing Research 28 (2), 190-201, 1991 | 607 | 1991 |
| Market orientation: the construct, research propositions, and managerial implications A Kholi, BJ Jaworski Journal of marketing 54 (2), 1-18, 1990 | 520 | 1990 |
| Marketing jobs and management controls: toward a framework BJ Jaworski, DJ MacInnis Journal of Marketing Research 26 (4), 406-419, 1989 | 497 | 1989 |
| Product quality: Impact of interdepartmental interactions A Menon, BJ Jaworski, AK Kohli Journal of the Academy of Marketing Science 25, 187-200, 1997 | 493 | 1997 |
| Market orientation in United States and Scandinavian companies. A cross-cultural study F Selnes, BJ Jaworski, AK Kohli Scandinavian journal of management 12 (2), 139-157, 1996 | 420 | 1996 |
| Co-creating the voice of the customer BJ Jaworski, AK Kohli The service-dominant logic of marketing, 109-117, 2014 | 370 | 2014 |
