| Students’ perception of the effectiveness of entrepreneurship education at a South African University O Fatoki, O Oni Mediterranean Journal of Social Sciences 5 (20), 585-591, 2014 | 81 | 2014 |
| Employee turnover in a local government department C Pietersen, OA Oni Mediterranean Journal of Social Sciences 5 (2), 141-153, 2014 | 68 | 2014 |
| Financial literacy studies in South Africa: Current literature and research opportunities O Fatoki, O Oni Mediterranean Journal of Social Sciences 5 (20), 409-414, 2014 | 56 | 2014 |
| Managing the tourist destination image: The case of Africa T Matiza, OA Oni Tourism: An International Interdisciplinary Journal 62 (4), 397-406, 2014 | 51 | 2014 |
| The impact of leadership styles on the entrepreneurial orientation of small and medium enterprises in South Africa O Dzomonda, O Fatoki, O Oni Journal of Economics and Behavioral Studies 9 (2 (J)), 104-113, 2017 | 41 | 2017 |
| Entrepreneurial orientation and performance of small business in Vryburg region North West province South Africa O Oni, EK Agbobli, CG Iwu Journal of Reviews on Global Economics 8, 63-71, 2019 | 40 | 2019 |
| Factors influencing consumer choice of fast food outlet: The case of an American fast food franchise brand operating in a predominantly rural community OA Oni, T Matiza Mediterranean Journal of Social Sciences 5 (20), 802-808, 2014 | 35 | 2014 |
| Entrepreneurs’ characteristics and marketing communication practices of SMEs in South Africa M Ramasobana, O Fatoki, O Oni Gender and Behaviour 15 (3), 9350-9371, 2017 | 31 | 2017 |
| E-books preference compared to print books based on student perceptions: A case of University of Fort Hare students C Makwanya, O Oni International Association of Online Engineering, 2019 | 30 | 2019 |
| Nation branding as a strategic marketing approach to foreign direct investment promotion: The case of Zimbabwe T Matiza, OA Oni Mediterranean Journal of Social Sciences 4 (13), 475-488, 2013 | 30 | 2013 |
| The effect of psychological and contextual factors on the entrepreneurial intention of university students in South Africa O Dzomonda, O Fatoki, O Oni Corporate Ownership & Control 13 (1), 1297-1303, 2015 | 22 | 2015 |
| Entrepreneurial intentions of students in a historically disadvantaged university in South Africa O Oni, V Mavuyangwa Acta Commercii 19 (2), 1-7, 2019 | 20 | 2019 |
| The utilisation of integrated marketing communication strategies by small retailers in Mankweng, South Africa LM Mapheto, OA Oni, T Matiza Mediterranean Journal of Social Sciences 5 (15), 111-118, 2014 | 19 | 2014 |
| The case for nation branding as an investment promotion methodology for African nations: a literature-based perspective T Matiza, OA Oni Mediterranean journal of social sciences 5 (3), 262-272, 2014 | 18 | 2014 |
| Customer satisfaction and loyalty to small township retail stores in Mankweng, Limpopo Province, South Africa O Oni, O Fatoki Journal of Economics 4 (2), 83-88, 2013 | 17 | 2013 |
| Access to debt finance by young entrepreneurs in Polokwane, South Africa M Rector, O Fatoki, O Oni Journal of Social Sciences 49 (1-2), 67-69, 2016 | 16 | 2016 |
| The impact of entrepreneurial alertness on the performance of immigrant-owned enterprises in South Africa O Fatoki, OA Oni Journal of Economics 6 (3), 219-225, 2015 | 16 | 2015 |
| The effect of COVID-19 on small retail O Oni, S Omonona The Retail and Marketing Review 16 (3), 48-57, 2020 | 15 | 2020 |
| The financial self-efficacy of spaza shop owners in South Africa O Fatoki, O Oni Journal of Social Sciences 47 (3), 185-190, 2016 | 12 | 2016 |
| The Impact of Management Information Systems on a South African University’s Organizational Processes OA Oni, GM Gonese, T Matiza Mediterranean Journal of Social Sciences 5 (9), 199, 2014 | 9 | 2014 |
