| Navigating shared consumption experiences: Clarity about a partner’s interests increases enjoyment Y Wu, RW Hamilton, NYJ Kim, RK Ratner Journal of Marketing Research 58 (3), 439-455, 2021 | 28 | 2021 |
| Are busy consumers more satisfied consumers? It depends! The effect of perceived busyness on satisfaction IH Kang, Y Wu, R Ferraro Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 148, 2018 | 6 | 2018 |
| Highlighting supply-abundance increases attraction to small-assortment retailers Y Gu, Y Wu Journal of Retailing 99 (3), 420-439, 2023 | 4 | 2023 |
| Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier Y Wu, R Wang, H Jin, M Zhu International Journal of Research in Marketing 40 (3), 534-551, 2023 | 4 | 2023 |
| When is sociality congruent with self‐care? RK Ratner, NYJ Kim, Y Wu Journal of Consumer Psychology 33 (1), 213-216, 2023 | 4 | 2023 |
| Understanding More About Having Less: Consumer Responses to Scarcity W Yang Advances in Consumer Research 47, 237-242, 2019 | 1 | 2019 |
| The Social, Psychological and Behavioral Consequences of Being Poor Y Wu Advances in Consumer Research 48, 1144-1149, 2020 | | 2020 |
| The Social and Behavioral Consequences of Browsing Social Media IH Kang, Y Wu Advances in Consumer Research 48, 1134-1138, 2020 | | 2020 |
| SOCIAL MEDIA USERS ARE PENALIZED FOR LACKING SELF-CONTROL IH Kang, Y Wu, N Paharia 2020 AMA Summer Academic Conference, 438, 2020 | | 2020 |
| Deriving Happiness from Consumption: Towards an Understanding of Enjoyment in Consumer Consumption Y Wu | | 2019 |
| Tell Me Something I Don't Know: Consumer's Mistaken Beliefs Y Wu, RK Ratner Advances in Consumer Research 46, 39-44, 2018 | | 2018 |
| Come and Have Fun with Us: Social Influences and Social Perception in Leisure Activities Y Wu, RK Ratner Advances in Consumer Research 45, 362-366, 2017 | | 2017 |
| Why Aren't We Intrinsically Motivated Enough? Novel Insights into the Origination and Expression of Intrinsic Motivation Y Wu, M Zhu Advances in Consumer Research 45, 356-361, 2017 | | 2017 |
| The Role of Abundance Salience in Consumers’ Assortment Preference Y Gu, Y Wu ACR North American Advances, 2017 | | 2017 |
Rebecca K. RatnerProfessor of Marketing, University of Maryland在 umd.edu 的电子邮件经过验证
