| Understanding consumer acceptance of M-Wallet apps: The role of perceived value, perceived credibility, and technology anxiety J Thanigan, SN Reddy, P Sethuraman, JI Rajesh Journal of Electronic Commerce in Organizations (JECO) 19 (1), 65-91, 2021 | 7 | 2021 |
| Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey S Reddy N, J Thanigan International Journal of Housing Markets and Analysis 16 (6), 1089-1109, 2023 | 2 | 2023 |
| Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers NS Reddy, J Thanigan Cogent Economics & Finance 11 (2), 2266659, 2023 | 2 | 2023 |
| ZealVita: winning marketing formula S Mahadevan, J Thanigan, S Reddy The CASE Journal 17 (6), 893-909, 2021 | 1 | 2021 |
| Masuum baby food–a positioning conundrum S Mahadevan, J Thanigan, S Reddy The CASE Journal 19 (2), 290-313, 2023 | | 2023 |
| Good Morning Breakfast Cereal: Dimensioning Challenge. S Mahadevan, J Thanigan, S Reddy Asian Case Research Journal 26 (2), 2022 | | 2022 |
| Sunray India Limited–Distribution Strategy S Mahadevan, J Thanigan, S Reddy Asian Case Research Journal 25 (02n03), 163-172, 2021 | | 2021 |
| Monitoring end use of funds: the missing link in credit risk management M Aranha, S Reddy The Economic Times Newspaper, 1, 2020 | | 2020 |
