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Nieves Villaseñor Román
Nieves Villaseñor Román
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引用次数
引用次数
年份
Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products
Rubio, Oubiña, Villaseñor
Food Quality and Preference 32, 289-298, 2014
2792014
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
N Rubio, N Villaseñor, MJ Yagüe
Journal of Retailing and Consumer Services 34, 358-368, 2017
2022017
Destination brand personality: An application to Spanish tourism
A Gómez Aguilar, MJ Yagüe Guillén, N Villaseñor Roman
International Journal of Tourism Research 18 (3), 210-219, 2016
1102016
consumer identification with store brands: differences between consumers according to their brand loyalty
O Rubio, Villasenor
BRQ Business Research Quartely 18 (2), 111-126, 2015
66*2015
The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty
N Rubio, N Villaseñor, M Yagüe
Journal of product & brand management 29 (1), 124-138, 2020
352020
Value co-creation in third-party managed virtual communities and brand equity
N Rubio, N Villaseñor, MJ Yagüe
Frontiers in Psychology 11, 927, 2020
332020
Does Use of Different Platforms Influence the Relationship between Cocreation Value‐in‐Use and Participants’ Cocreation Behaviors? An Application in Third‐Party Managed Virtual …
N Rubio, N Villaseñor, MJ Yague
Complexity 2019 (1), 7562903, 2019
252019
Sustainable co-creation behavior in a virtual community: Antecedents and moderating effect of participant’s perception of own expertise
N Rubio, N Villaseñor, MJ Yagüe
Sustainability 12 (19), 8151, 2020
232020
Value co-creation between consumers and distributors: the moderating effect of relationship characteristics
N Rubio, N Villaseñor, MJ Yagüe
International Journal of Retail & Distribution Management 49 (7), 1067-1088, 2021
182021
value and store brand identification in food products
rubio, oubina villasenor
british food journal 116 (6), 965-983, 2014
162014
Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency
N Rubio, N Villaseñor, MJ Yagüe
Journal of consumer marketing 36 (5), 620-632, 2019
152019
Perceived value of retail service and loyalty to the commercial chain: The role of propensity to buy store brands
N Rubio, N Villaseñor, MJ Yagüe
The International Review of Retail, Distribution and Consumer Research 23 (5 …, 2013
142013
Do brands matter in unlisted firms? An empirical study of the association between brand equity and financial performance
A Schmitz, N Villaseñor-Román
Administrative Sciences 8 (4), 65, 2018
122018
Influence of value co-creation on virtual community brand equity for unichannel vs. multichannel users
N Rubio, N Villaseñor, MJ Yagüe
Sustainability 13 (15), 8403, 2021
92021
El valor de los recursos intangibles para las empresas españolas: el capital directivo
NR Benito, NV Román, MJY Guillén
Innovación y competitividad: desafíos de la industria española, 143-179, 2018
82018
Measuring Store Brand Equity from the Formative Perrspective: Differences between Heavy and Light Store Brand Buyers
NR Benito, NV Román, MJY Guillén
72015
Medición del capital de marca de distribuidor desde un enfoque formativo: diferencias entre grandes y pequeños compradores de marca de distribución
NR Benito, NV Román, MJY Guillén
Marketing Trends Congress, 2014
72014
Do brands matter in private firms? An empirical study of the association between brand equity and financial performance
BG Osma, N Villaseñor, MJ Yagüe
62014
The role of the store brands in the creation of consumer loyalty and trust in the retailer within the context of consumer product distribution
NR Benito, NV Román, MJY Guillén
National Brands and Private Labels in Retailing: First International …, 2014
42014
The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands
N Rubio, N Villaseñor, MJ Yagüe
Advances in National Brand and Private Label Marketing: Third International …, 2016
32016
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