Global Muslim Travel Index (GMTI) 2018 F Bahardeen, N Noor CrescentRating & Mastercard, 2018 | 59* | 2018 |
Global Muslim Travel Index (GMTI) 2019 F Bahardeen, N Noor, N Ayunni CrescentRating & Mastercard, 2019 | 36* | 2019 |
Artificial intelligence service agents: role of parasocial relationship N Noor, S Rao Hill, I Troshani Journal of Computer Information Systems 62 (5), 1009-1023, 2022 | 34 | 2022 |
Developing a service quality scale for artificial intelligence service agents N Noor, S Rao Hill, I Troshani European Journal of Marketing 56 (5), 1301-1336, 2022 | 30 | 2022 |
Indonesia Muslim Travel Index (IMTI) 2019 F Bahardeen, N Noor, N Ayunni CrescentRating & Mastercard, 2019 | 15* | 2019 |
Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore N Noor, PAK Don, J Cassidy International Journal of Islamic Marketing and Branding 1 (4), 366-387, 2016 | 14 | 2016 |
Recasting service quality for AI-based service N Noor, S Rao Hill, I Troshani Australasian Marketing Journal 30 (4), 297-312, 2022 | 13 | 2022 |
Muslim Millennial Travel Report F Bahardeen, N Noor, R Zaini CrescentRating & Mastercard, 2017 | 7* | 2017 |
Muslim Women in Travel 2019 F Bahardeen, RZ Zaini, N Noor, N Ayunni, M Jemima CrescentRating & Mastercard, 2019 | 6* | 2019 |
Halal service marketing: A strategic perspective N Noor Strategic Islamic marketing: A roadmap for engaging Muslim consumers, 11-29, 2022 | 4 | 2022 |
Global Muslim Travel Index (GMTI) 2017 F Bahardeen, N Noor CrescentRating & Mastercard, 2017 | 4* | 2017 |
Indonesia Muslim Travel Index (IMTI) 2018 F Bahardeen, N Noor CrescentRating & Mastercard, 2018 | 2* | 2018 |
Enhancing Hospitality Service Quality With Artificial Intelligence N Noor, Z Zainol, A Tong Technology and Luxury Hospitality: AI, Blockchain and the Metaverse, 182, 2024 | | 2024 |
Faithful and luxurious: Mediating halal with luxury through self-congruity Z Zainol, N Noor, A Tong Journal of Global Fashion Marketing, 1-18, 2024 | | 2024 |
Technology acceptance model in halal industries: a systematic literature review and research agenda N Noor Journal of Islamic Marketing, 2024 | | 2024 |
Artificial Intelligence Service Agents N Noor Elsevier, 2024 | | 2024 |
Impact of AI on the Flower of Service Model in the Hospitality Industry N Noor, KS Sim AI Innovations for Travel and Tourism, 58-81, 2024 | | 2024 |
Global Muslim Travel Index (GMTI) 2021 F Bahardeen, N Noor, M Mohammed, I Vaishnavi CrescentRating & Mastercard, 2021 | | 2021 |
Halal Food Lifestyle Singapore F Bahardeen, M Mohammad, N Noor, RL Roslee, SM Subarjo CrescentRating & Mastercard, 2021 | | 2021 |
Investigating the Service Quality of Artificial Intelligence Service Agents NB Noor | | 2021 |