| Why users share marketer-generated contents on social broadcasting Web sites: A cognitive–affective involvement perspective Y Li, LB Oh, K Wang Journal of organizational computing and electronic commerce 27 (4), 342-373, 2017 | 20 | 2017 |
| Money priming enhances sensitivity to the outcome feedback of decision-making under uncertainty: evidence from an ERP study K Zhang, Y Li, X Chen, Y Xu, C Zhang, J Wen, S Xu Neuropsychologia 176, 108390, 2022 | 8 | 2022 |
| Two inconsistent rounds of feedback enhance the framing effect: coding two consecutive outcome evaluations C Zhang, R Tao, H Zhao, Y Xu, Y Zhang, Y Li, H Duan, S Xu International Journal of Psychophysiology 182, 47-56, 2022 | 6 | 2022 |
| Marketing Automation: How to Effectively Lead the Advertising Promotion for Social Reconstruction in Hotels X Sun, Y Li, B Guo, L Gao Sustainability 15 (5), 4397, 2023 | 3 | 2023 |
| Anxiety only makes it worse: Exploring the impact mechanisms of app‐based learning on performance progress Y Li, M Chang, H Zhao, C Jiang, S Xu Journal of Computer Assisted Learning 39 (1), 63-76, 2023 | 3 | 2023 |
| What affects the advertising sharing behavior among mobile SNS users? The relationships between social capital, outcome expectations and prevention pride Y Li, K Wang | 2 | 2014 |
| Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus Y Li, K Wang Asia pacific journal of information systems 25 (4), 719-745, 2015 | 1 | 2015 |
| Neither more nor less: understanding positive emotion of posts and user engagement on tourism social media Y Zheng, Y Li, N Shi, X Sun, Y Pan Asia Pacific Journal of Tourism Research 29 (6), 736-752, 2024 | | 2024 |
| Read or skip privacy policies when installing apps on wearable devices: the roles of perceived necessity and threat clues Y Pan, Y Ruan, M Chang, D Lyu, Y Li Humanities and Social Sciences Communications 11 (1), 1-15, 2024 | | 2024 |
| Study on the moderating effect of social distance on the bonus distribution scheme in online social referrals Y Li, N Shi, K Wang Journal of Retailing and Consumer Services 78, 103741, 2024 | | 2024 |
| The Impact of Different Scarcity Promotion Strategies And Product Types On Purchase Intention In Online Scenarios-Evidence From An Eye-tracking Study J Zheng, C Jiang, Y Li | | 2022 |
