Can communication strategies combat COVID-19 vaccine hesitancy with trade-off between public service messages and public skepticism? Experimental evidence from Pakistan Q Jin, SH Raza, M Yousaf, U Zaman, JMLD Siang Vaccines 9 (7), 757, 2021 | 73 | 2021 |
Investigating binge-watching adverse mental health outcomes during Covid-19 pandemic: Moderating role of screen time for web series using online streaming SH Raza, M Yousaf, F Sohail, R Munawar, EC Ogadimma, JMLD Siang Psychology Research and Behaviour Management 14, 1615-1629, 2021 | 35 | 2021 |
Human development and advocacy journalism: Analysis of low editorial coverage in Pakistan SA Kamboh, M Yousaf Development Policy Review 38 (5), 646– 663, 2020 | 29 | 2020 |
Immunity Debt or Vaccination Crisis? A Multi-Method Evidence on Vaccine Acceptance and Media Framing for Emerging COVID-19 Variants M Yousaf, SH Raza, N Mahmood, R Core, U Zaman, A Malik Vaccine 40 (12), 1855-1863, 2022 | 28 | 2022 |
Neighboring competitor? Indian image in Chinese media D Ji, Z Hu, M Yousaf Global Media and China 1 (3), 234-250, 2016 | 27 | 2016 |
Chinese traditional culture and art communication in digital era: Strategies, issues, and prospects Y Zhang, M Yousaf, Y Xu Journal of Media Studies 32 (1), 61-75, 2017 | 20 | 2017 |
Citizen journalism practices during COVID-19 in spotlight: Influence of user-generated contents about economic policies in perceiving government performance SH Raza, OC Emenyeonu, M Yousaf, M Iftikhar Information Discovery and Delivery 50 (2), 142-154, 2022 | 18 | 2022 |
Ingraining Polio Vaccine Acceptance through Public Service Advertisements in the Digital Era: The Moderating Role of Misinformation, Disinformation, Fake News and Religious … Q Jin, SH Raza, M Yousaf, R Munawar, AA Shah, S Hassan, RS Shaikh, ... Vaccines 10 (10), 1733, 2022 | 14 | 2022 |
Constructing reality: Framing of the Kashmir conflict in dictatorial and democratic regimes in the Pakistani English press M Yousaf, BH Rahman, Z Yousaf Media Watch 11 (3), 401-415, 2020 | 13 | 2020 |
A cross‐cultural comparison of ethnocentrism and the intercultural willingness to communicate between two collectivistic cultures M Yousaf, M Ahmad, D Ji, D Huang, SH Raza Scientific Reports, 2022 | 11 | 2022 |
Editorial Journalism and Environmental Issues in the Majority World SA Kamboh, M Ittefaq, M Yousaf International Journal of Communication 16, 2646–2668, 2022 | 11 | 2022 |
Unlocking infodemics and mysteries in COVID-19 vaccine hesitancy: Nexus of conspiracy beliefs, digital informational support, psychological well-being, and religious fatalism SH Raza, M Yousaf, U Zaman, SW Khan, R Core, A Malik Vaccine 41 (3), 1703-1715, 2023 | 10 | 2023 |
Impact of Facebook Usage on the Political Participation among Women in Pakistan M Shehzad, M Yousaf, N Mahmood, OC Emenyeonu Media Watch 12 (3), 400-421, 2021 | 10 | 2021 |
News media roles in bridging gap of our society: Consensus function of agenda setting M Yousaf Communication University of China, 2018 | 9 | 2018 |
Media freedom for the loudest and powerful media owners: Neo- liberalism a threat to media freedom? M Yousaf, RH Bushra Journal of Social Sciences & Humanities 22 (2), 23-42, 2014 | 9 | 2014 |
How Does Digital Media Search for COVID-19 Influence Vaccine Hesitancy? Exploring the Trade-Off between Google Trends, Infodemics, Conspiracy Beliefs and Religious Fatalism J Gao, SH Raza, M Yousaf, AA Shah, I Hussain, A Malik Vaccines 11 (1), 114, 2023 | 7 | 2023 |
How mass media coverage of religious and talibanized terrorism influences public perception of terrorism? A test of the first level and the second level of agenda-setting M Yousaf International Association for Media And Communication Research, 2018 | 6 | 2018 |
News Media Exposure and Community Consensus on Terrorism in a Developing Country: First and Second Level Agenda-Setting Effects M Yousaf, Z Hu, SH Raza Media Watch Journal, 2022 | 5 | 2022 |
Impacts of social networking sites on apparel purchasing behavior of female consumers A Ikhlaq, M Yousaf, M Ans Journal of Media Studies 36 (2), 1-20, 2021 | 5 | 2021 |
Investigating the Psychological, Social, Cultural, and Religious Predictors of COVID-19 Vaccine Uptake Intention in Digital Age: A Media Dependency Theory Perspective M Ma, SH Raza, M Yousaf, U Zaman, Q Jin Vaccines 11 (8), 1338, 2023 | 4 | 2023 |