| The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) M Shirkhodaie, M Shahi, S Nejat, S Mahmoudi Nasab New Marketing Research Journal 7 (3260021), 106-124, 2017 | 13 | 2017 |
| The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry M Alizade Sani, S Nejat Journal of Business Management 8 (1), 205-228, 2016 | 10 | 2016 |
| Investigating effects of relationship marketing tactics on customer satisfaction and loyalty(Iran Insurance Company) M Shirkhodaie, S Nejat, A Akbari New Marketing Research Journal 5, 129-148, 2015 | 10 | 2015 |
| Impact of brand nostalgia and brand heritage on the formation of purchase intention (Case study: Nokia Mobile Phone) A Kordnaeij, S Nejat, M Shahi New Marketing Research Journal 8 (3), 41-58, 2018 | 7 | 2018 |
| Investigating the effect of social media on the formation of trust and loyalty to the brand in the brand community (Case study: Instagram social network) M Shirkhodai, M Shahi, S Nejat, S Mahmoudinasab Journal of New Marketing Research 7 (3), 107-124, 2017 | 7 | 2017 |
| Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) M Shirkhodaie, H Fallah Lajimi, A Adabi Firoozjaei, ... Journal of Business Management 14 (3), 495-518, 2022 | 6 | 2022 |
| The effect of brand prominence on brand loyalty of tourism destination M Shirkhodaei, S Nejat, MR Esfidani, M Shahi Jourbal of Tourism Management Studies 32, 111-129, 2015 | 6 | 2015 |
| Turnover Intention Antecedents (A study in a Public Hospital) M Soltani, S Nejat, F Khamoie, P Pasandideh Organizational Culture Management 15 (300355), 551-573, 2017 | 5 | 2017 |
| The impact of product evaluation and attitude on the brand image of the country of origin and the willingness to travel M Shirkhodaee, S Nejat, M Shahi Journal of Business Management Perspective 28, 63-80, 2016 | 4 | 2016 |
| Investigating the effects of brand image on the potential employee’s intention to apply a job through mediating role of employer brand attractiveness (Case Study: students of … M Shirkhodaie, S Nejat, A Kameli, H Mehdikhani Journal of Sustainable Human Resource Management 1 (1), 127-113, 2019 | 3 | 2019 |
| Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach S Nejat, A Kordnaeij, SH Khodadad Hosseini, M Shirkhodaie Journal of Business Management 13 (4), 886-910, 2022 | 2 | 2022 |
| The Impact of corporate citizenship on employer brand attractiveness and employer brand loyalty A Kordnaeij, S Nejat ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH 8 (200118), 113-133, 2018 | 2 | 2018 |
| Structural Equation Modeling in simple Language: Lisrel & Warp PLS H Norozi, S Nejat Fozhan Publication, 2017 | 2 | 2017 |
| The impact of spiritual intelligence on cheating: Neutralization as moderator M Alizade Sani, S Nejat, M Shahi, M Arab | 2 | 2016 |
| Investigating the Effect of Brand Salience on Tourism Destination Brand Loyalty M Shirkhodaie, S Nejat, MR Esfidani, M Shahi Tourism Management Studies (Tourism Studies ) 10 (32), 0-0, 2016 | 2* | 2016 |
| Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method S Nejat, H Fallah Lajimi Journal of International Marketing Modeling 3 (1), 62-84, 2022 | 1 | 2022 |
| Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences S Nejat, M Shirkhodai, H Bahmani Tabrizi Brand Management 4 (4), 13-39, 2018 | 1 | 2018 |
| Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences MR Esfidani, S Nejat, H Bahmani Tabrizi Journal of New Marketing Research 5 (4), 1-20, 2016 | 1* | 2016 |
| Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) M Shirkhodaie, S Nejat, A Akbari New Marketing Research Journal 6 (2210040), 55-74, 2016 | 1 | 2016 |
| Antecedents of Trust in Sharing Economy Platforms: Prioritization With the Best-Worst Method (BWM) N Khanjanzadeh Kakeroodi, A Adabi Firoozjaei, S Nejat, H Fallah Lajimi Journal of Business Management, 2024 | | 2024 |
Meysam ShirkhodaieAssociate Professor of International Marketing- University of Mazandaran在 umz.ac.ir 的电子邮件经过验证
