Online second-hand shopping motivation–Conceptualization, scale development, and validation C Padmavathy, M Swapana, J Paul Journal of Retailing and Consumer Services 51, 19-32, 2019 | 232 | 2019 |
Measuring effectiveness of customer relationship management in Indian retail banks C Padmavathy, MS Balaji, VJ Sivakumar International Journal of Bank Marketing 30 (4), 246-266, 2012 | 196 | 2012 |
Factors Influencing Online Shopping Experience a Conceptual Model and Implications M Swapana, C Padmavathy Global Management Review 11 (1), 18-26, 2017 | 27 | 2017 |
CRM effectiveness and customer satisfaction: moderating role of relationship duration C Padmavathy International Journal of Business Excellence 11 (3), 413-424, 2017 | 12 | 2017 |
The role of perceived benefits and personality traits on mobile instant messaging users’ responses C Padmavathy, S Lee, M Pattusamy, MK Dey, M Swapana Asia Pacific Journal of Marketing and Logistics 30 (5), 1277-1293, 2018 | 10 | 2018 |
Factors Influencing Dependency on Smartphone and the Impact on Purchase Behaviour: An Empirical Research M Swapana, C Padmavathy International Journal of E-Business Research (IJEBR) 13 (2), 79-92, 2017 | 10 | 2017 |
Effect of Online Second-Hand Shopping Experience on Repurchase Intention: Evidence From Indian Shoppers M Swapana, C Padmavathy International Journal of Asian Business and Information Management (IJABIM …, 2018 | 7 | 2018 |
Adopting analytic hierarchy process to prioritise banks based on CRM effectiveness-the customers perspective C Padmavathy, VJ Sivakumar International Journal of Business Innovation and Research 12 (1), 80-93, 2017 | 7 | 2017 |
Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention M Swapana, C Padmavathy International Journal of E-Business Research (IJEBR) 14 (1), 89-102, 2018 | 5 | 2018 |
SOCIAL MEDIA MARKETING MM Swapana, C Padmavathy Advance Management Practices in Business, 86, 0 | 5* | |
CRM Effectiveness: its Dimensions and Effect on Customer Outcomes in Retail Banking C Padmavathy Unpublished Doctoral dissertation, National Institute of Technology, Trichy …, 2012 | 4 | 2012 |
Dimensions of CRM Effectiveness and its Effect on Relationship Quality CJ Padmavathy, V Sivakumar International Journal of Customer Relationship Marketing and Management …, 2012 | 3 | 2012 |
Goods and services Tax (GsT): an exTension To Theory of planned behaviour C Padmavathy Global Management Review 14 (1), 1-8, 2020 | 1 | 2020 |
The Role of Relational Mediators in the CRM-Performance Link: Evidence from Indian Retail Banks C Padmavathy International Journal of Customer Relationship Marketing and Management …, 2013 | 1 | 2013 |
Consumers' pro-environmental behaviour towards reducing single-use plastic bags-a moderated mediation approach R Geetha, C Padmavathy International Journal of Green Economics 18 (1), 32-44, 2024 | | 2024 |
Effects of external and internal influences on intentions to avoid single-use plastic bags R Geetha, C Padmavathy Global Business and Economics Review 30 (2), 176-188, 2024 | | 2024 |
The Effect of Bring Your Own Bag on Pro-environmental Behaviour: Towards a Comprehensive Conceptual Framework R Geetha, C Padmavathy Vision, 09722629231195430, 2023 | | 2023 |
The Role of Relational Mediators in the CRM-Performance Link C Padmavathy | | 2015 |
IMPACT OF AFFILIATE PROGRAMS AND ITS MODELS IN ONLINE MARKETING TS Ragesh, C Padmavathy, P Venugopal Dr. Ajit Dhar Dubey, 43, 0 | | |
MODELLING MOBILE PAYMENT CONTINUANCE USAGE C Padmavathy, MM Swapana Dr. Ajit Dhar Dubey, 147, 0 | | |