| Understanding Internet usage: A social-cognitive approach to uses and gratifications R LaRose, D Mastro, MS Eastin Social science computer review 19 (4), 395-413, 2001 | 1094 | 2001 |
| The portrayal of racial minorities on prime time television DE Mastro, BS Greenberg Journal of Broadcasting & Electronic Media 44 (4), 690-703, 2000 | 623 | 2000 |
| The effects of the sexualization of female video game characters on gender stereotyping and female self-concept E Behm-Morawitz, D Mastro Sex roles 61, 808-823, 2009 | 464 | 2009 |
| Latino representation on primetime television DE Mastro, E Behm-Morawitz Journalism & Mass Communication Quarterly 82 (1), 110-130, 2005 | 464 | 2005 |
| Documenting portrayals of race/ethnicity on primetime television over a 20‐year span and their association with national‐level racial/ethnic attitudes R Tukachinsky, D Mastro, M Yarchi Journal of Social Issues 71 (1), 17-38, 2015 | 407 | 2015 |
| Representations of race in television commercials: A content analysis of prime-time advertising DE Mastro, SR Stern Journal of Broadcasting & Electronic Media 47 (4), 638-647, 2003 | 386 | 2003 |
| A social identity approach to understanding the impact of television messages DE Mastro Communication Monographs 70 (2), 98-113, 2003 | 316 | 2003 |
| Mean girls? The influence of gender portrayals in teen movies on emerging adults' gender-based attitudes and beliefs E Behm-Morawitz, DE Mastro Journalism & Mass Communication Quarterly 85 (1), 131-146, 2008 | 311 | 2008 |
| Effects of racial and ethnic stereotyping D Mastro Media effects, 341-357, 2009 | 308 | 2009 |
| Minorities and the mass media: Television into the 21st century BS Greenberg, D Mastro, JE Brand Media effects, 343-362, 2002 | 287 | 2002 |
| Exposure to television portrayals of Latinos: The implications of aversive racism and social identity theory DE Mastro, E Behm-Morawitz, MA Kopacz Human Communication Research 34 (1), 1-27, 2008 | 272 | 2008 |
| The cultivation of social perceptions of Latinos: A mental models approach D Mastro, E Behm-Morawitz, M Ortiz Media Psychology 9 (2), 347-365, 2007 | 248 | 2007 |
| Depictions of gender on primetime television: A quantitative content analysis A Sink, D Mastro Mass Communication and Society 20 (1), 3-22, 2017 | 246 | 2017 |
| Media's influence on immigration attitudes: An intergroup threat theory approach A Atwell Seate, D Mastro Communication Monographs 83 (2), 194-213, 2016 | 194 | 2016 |
| Media representations of race, prototypicality, and policy reasoning: An application of self-categorization theory DE Mastro, MA Kopacz Journal of Broadcasting & Electronic Media 50 (2), 305-322, 2006 | 192 | 2006 |
| The influence of exposure to depictions of race and crime in TV news on viewer's social judgments D Mastro, MK Lapinski, MA Kopacz, E Behm-Morawitz Journal of Broadcasting & Electronic Media 53 (4), 615-635, 2009 | 170 | 2009 |
| Why the media's role in issues of race and ethnicity should be in the spotlight D Mastro Journal of Social Issues 71 (1), 1-16, 2015 | 169 | 2015 |
| The effect of prime time television ethnic/racial stereotypes on Latino and Black Americans: A longitudinal national level study R Tukachinsky, D Mastro, M Yarchi Journal of Broadcasting & Electronic Media 61 (3), 538-556, 2017 | 153 | 2017 |
| The influence of exemplar versus prototype-based media primes on racial/ethnic evaluations D Mastro, R Tukachinsky Journal of Communication 61 (5), 916-937, 2011 | 138 | 2011 |
| Gender portrayals across the life span: A content analytic look at broadcast commercials SR Stern, DE Mastro Mass Communication & Society 7 (2), 215-236, 2004 | 133 | 2004 |
