| The impact of “e-atmospherics” on physical stores I Poncin, MSB Mimoun Journal of Retailing and Consumer Services 21 (5), 851-859, 2014 | 377 | 2014 |
| The boundaries of gamification for engaging customers: Effects of losing a contest in online co-creation communities T Leclercq, W Hammedi, I Poncin Journal of interactive marketing 44 (1), 82-101, 2018 | 199 | 2018 |
| Case study—Embodied virtual agents: An analysis on reasons for failure MSB Mimoun, I Poncin, M Garnier Journal of Retailing and Consumer services 19 (6), 605-612, 2012 | 192 | 2012 |
| Ten years of value cocreation: An integrative review T Leclercq, W Hammedi, I Poncin Recherche et Applications en Marketing (English Edition) 31 (3), 26-60, 2016 | 191 | 2016 |
| The engagement process during value co-creation: Gamification in new product-development platforms T Leclercq, I Poncin, W Hammedi International Journal of Electronic Commerce 21 (4), 454-488, 2017 | 158 | 2017 |
| Uncovering the dark side of gamification at work: Impacts on engagement and well-being W Hammedi, T Leclercq, I Poncin, L Alkire Journal of Business Research 122, 256-269, 2021 | 149 | 2021 |
| Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore I Poncin, M Garnier, MSB Mimoun, T Leclercq Technological Forecasting and Social Change 124, 320-331, 2017 | 147 | 2017 |
| A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty AF Audrain-Pontevia, G N’Goala, I Poncin Journal of Retailing and Consumer Services 20 (5), 445-452, 2013 | 137 | 2013 |
| Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider G Pleyers, I Poncin Journal of Retailing and Consumer Services 57, 102175, 2020 | 128 | 2020 |
| Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics MSB Mimoun, I Poncin, M Garnier Information & Management 54 (5), 545-559, 2017 | 126 | 2017 |
| La mesure des réactions affectives en marketing: évaluation des principaux outils C Derbaix, I Poncin Recherche et Applications en Marketing (French Edition) 20 (2), 55-75, 2005 | 122 | 2005 |
| Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context F Cambier, I Poncin Journal of Business Research 109, 260-270, 2020 | 100 | 2020 |
| Opening the black box of gameful experience: Implications for gamification process design T Leclercq, I Poncin, W Hammedi Journal of Retailing and Consumer Services 52, 101882, 2020 | 99 | 2020 |
| When gamification backfires: The impact of perceived justice on online community contributions T Leclercq, I Poncin, W Hammedi, A Kullak, LD Hollebeek Journal of Marketing Management 36 (5-6), 550-577, 2020 | 88 | 2020 |
| A valued agent: How ECAs affect website customers' satisfaction and behaviors MSB Mimoun, I Poncin Journal of Retailing and Consumer Services 26, 70-82, 2015 | 79 | 2015 |
| Dix ans de co-création de valeur: une revue intégrative T Leclercq, W Hammedi, I Poncin Recherche et Applications en Marketing (French Edition) 31 (3), 29-66, 2016 | 51 | 2016 |
| Effects of digitalisation of organisations on internal audit activities and practices N Betti, G Sarens, I Poncin Managerial Auditing Journal 36 (6), 872-888, 2021 | 42 | 2021 |
| The avatar in marketing: Synthesis, integrative framework and perspectives M Garnier, I Poncin Recherche et Applications en Marketing (English Edition) 28 (1), 85-115, 2013 | 38 | 2013 |
| To Be or not to Be? Virtual Experience and Immersion on a 3D Commercial Web Site. M Garnier, I Poncin Advances in consumer research 37, 2010 | 31 | 2010 |
| L’expérience sur un site de vente 3D. Le vrai, le faux et le virtuel: à la croisée des chemins 37 I Poncin, M Garnier Revue management et avenir, 173-191, 2010 | 30 | 2010 |
anne-francoise audrain-ponteviaProfessor of Marketing, Université du Québec à Montréal在 uqam.ca 的电子邮件经过验证
anne-francoise audrain-ponteviaProfessor of Marketing, Université du Québec à Montréal在 uqam.ca 的电子邮件经过验证
Rik PietersTilburg University在 uvt.nl 的电子邮件经过验证