| Assessing advantage: a framework for diagnosing competitive superiority GS Day, R Wensley Journal of marketing 52 (2), 1-20, 1988 | 5033 | 1988 |
| Marketing theory with a strategic orientation GS Day, R Wensley Journal of marketing 47 (4), 79-89, 1983 | 972 | 1983 |
| Handbook of marketing BA Weitz, R Wensley Sage, 2002 | 266* | 2002 |
| In Search of the Market Share Effect. RP Rumelt, R Wensley Academy of management proceedings 1981 (1), 2-6, 1981 | 238 | 1981 |
| Boxing up or boxed in?: A short history of the Boston Consulting Group share/growth matrix A Morrison, R Wensley Journal of Marketing Management 7 (2), 105-129, 1991 | 231 | 1991 |
| Rethinking marketing: towards critical marketing accountings D Brownlie, R Wensley, M Saren Sage, 1998 | 183 | 1998 |
| Strategic marketing: Betas, boxes, or basics R Wensley Journal of Marketing 45 (3), 173-182, 1981 | 180 | 1981 |
| PIMS and BCG: New horizons or false dawn? R Wensley Strategic Management Journal 3 (2), 147-158, 1982 | 179 | 1982 |
| A critical review of research in marketing R Wensley British Journal of Management 6, S63-S82, 1995 | 167 | 1995 |
| Must finance and strategy clash? P Barwise, PR Marsh, R Wensley Harvard Business Review 67 (5), 85-90, 1989 | 162 | 1989 |
| Marketing knowledge and the value of segmentation S Dibb, P Stern, R Wensley Marketing Intelligence & Planning 20 (2), 113-119, 2002 | 142 | 2002 |
| The new marketing myopia: critical perspectives on theory and research in marketing D Brownlie, M Saren, R Whittington, R Wensley European Journal of Marketing 28 (3), 6-12, 1994 | 124 | 1994 |
| Managing strategic investment decisions in large diversified companies P Marsh (No Title), 1988 | 105 | 1988 |
| Darwinism, probability and complexity: market‐based organizational transformation and change explained through the theories of evolution T Sammut‐Bonnici, R Wensley International Journal of Management Reviews 4 (3), 291-315, 2002 | 103 | 2002 |
| Segmentation analysis for industrial markets: Problems of integrating customer requirements into operations strategy S Dibb, R Wensley European journal of marketing 36 (1/2), 231-251, 2002 | 89 | 2002 |
| " The Voice of the Consumer?": Speculations on the Limits to the Marketing Analogy R Wensley European Journal of Marketing 24 (7), 49-60, 1990 | 88 | 1990 |
| Bounded rationality modeling B Munier, R Selten, D Bouyssou, P Bourgine, R Day, N Harvey, D Hilton, ... Marketing Letters 10, 233-248, 1999 | 86 | 1999 |
| The interface of marketing and strategy GS Day, BA Weitz, R Wensley (No Title), 1990 | 86 | 1990 |
| The Harvard Business School story: Avoiding knowledge by being relevant I Contardo, R Wensley Organization 11 (2), 211-231, 2004 | 64 | 2004 |
| In search of ‘interfirm management’in supply chains: recognizing contradictions of language and power by listening A Faria, R Wensley Journal of Business Research 55 (7), 603-610, 2002 | 62 | 2002 |
