| Let the logo do the talking: The influence of logo descriptiveness on brand equity J Luffarelli, M Mukesh, A Mahmood Journal of Marketing Research 56 (5), 862-878, 2019 | 126 | 2019 |
| What's in a logo? The impact of complex visual cues in equity crowdfunding A Mahmood, J Luffarelli, M Mukesh Journal of Business Venturing 34 (1), 41-62, 2019 | 118 | 2019 |
| A study of 597 logos shows which kind is most effective J Luffarelli, M Mukesh, A Mahmood Harvard Business Review, 2019 | 14 | 2019 |
| When friends show off: Facebook and well-being M Mukesh, D Goncalves, M Mayo American Marketing Association, 2016 | 7 | 2016 |
| Social media measurement and monitoring M Mukesh, A Rao Contemporary issues in social media marketing, 184-205, 2017 | 6 | 2017 |
| Well-being paradox of social networking sites: maintaining relationships and gathering unhappiness M Mukesh, M Mayo, D Goncalves Academy of management proceedings 2014 (1), 14709, 2014 | 6 | 2014 |
| The curse of online friends: the detrimental effects of online social network usage on well-being M Mukesh, D Goncalves Available at SSRN 2298328, 2013 | 5 | 2013 |
| To Attract Crowdfunding, Mystify Them With Your Logo A Mahmood, J Luffarelli, M Mukesh Entrepreneur & Innovation Exchange, 2020 | | 2020 |
| Branding 2.0: the Interplay of Fair-Trade and Private Labeling, and the Role of Gender M Yassaman, S Antonios, M Mudra, L Jonathan, D Gonçalves ACR European Advances, 2013 | | 2013 |
| Virtually Unhappy:How Probability Neglect in Social Comparison Biases Judgments of Satisfaction With Life M Mukesh, D Goncalves Advances in Consumer Research 40, 741-742, 2012 | | 2012 |
Ammara MahmoodWilfrid Laurier University在 wlu.ca 的电子邮件经过验证
