International Business: European Edition M Czinkota, I Ronkainen, M Moffett, S Marinova, M Marinov John Wiley and Sons, 2009 | 1215* | 2009 |
International Business O Shenkar, Y Luo, T Chi Routledge, 2014 | 394* | 2014 |
Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries D Petrovici, M Marinov European Journal of Marketing, 2007 | 190 | 2007 |
New Tecnology and Developments in Management Organization J Child Human Factors: Man, Machine, and New Technology - Human, 1986 | 184 | 1986 |
Microeconomic issues in the transition to a market economy J Svejnar Journal of Economic Perspectives 5 (4), 123-138, 1991 | 168 | 1991 |
Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania D Petrovici, S Marinova, M Marinov, N Lee International Marketing Review 24 (5), 539-562, 2007 | 76 | 2007 |
Marketing approaches in Bulgaria M Marinov, T Cox, GJ Avlonitis, T Kouremenos European Journal of Marketing 27 (11-12), 34-46, 1993 | 66 | 1993 |
Marketing in the Emerging Markets of Islamic countries M Marinov Springer, 2006 | 54* | 2006 |
Marketing Strategies for the 21st Century: Lessons from the Top Hungarian Companies G Hooley, J Beracs, M Marinov Journal of Strategic Marketing 5 (3), 143-165, 1997 | 53 | 1997 |
Privatisation and Sustainable Competitive Advantage in the Emerging Economies of Central Europe J Fahy, G Hooley, J Beracs, K Fonfara, M Marinov, V Gabrijan Management International Review 43 (4), 407-428, 2003 | 52 | 2003 |
Institutional Field for Outward Foreign Direct Investment: A Theoretical Extension? S Marinova, J Child, M Marinov Institutional theory in international business and management, 2012 | 49 | 2012 |
Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: a comparison of Bulgaria, Romania, and Ukraine MA Marinov, ST Marinova, LA Manrai, AK Manrai Journal of Euromarketing 11 (1), 7-35, 2002 | 46 | 2002 |
Foreign direct investment in Central and Eastern Europe ST Marinova, MA Marinov Routledge, 2018 | 45 | 2018 |
Inducing the internationalisation of family manufacturing firms from a transition context S Marinova, M Marinov European Business Review, 2017 | 42 | 2017 |
Internationalization of emerging economies and firms MA Marinov, ST Marinova Internationalization of emerging economies and firms, 1-14, 2012 | 38 | 2012 |
Evolution of firm-and country-specific advantages and disadvantages in the process of Chinese firm internationalization S Marinova, J Child, M Marinov Dynamics of globalization: Location-specific advantages or liabilities of …, 2011 | 38 | 2011 |
Internationalization of Polish Firms via Foreign Direct Investment: A Multiple-Case-Study Approach M Gorynia, J Nowak, P Trąpczyński, R Wolniak Successes and challenges of emerging economy multinationals, 184-216, 2014 | 36 | 2014 |
Market-seeking motives and market-related promises and actions in foreign direct investment privatization in Central and Eastern Europe ST Marinova, MA Marinov, A Yaprak Journal of East-West Business 10 (1), 7-41, 2004 | 35 | 2004 |
Foreign direct investment in the emerging markets of Central and Eastern Europe: motives and marketing strategies MA Marinov, ST Marinova Globalization, the Multinational Firm, and Emerging Economies, 21-52, 2000 | 35 | 2000 |
An examination of Turkish direct investments in Central and Eastern Europe and the Commonwealth of Independent States R Culpan Foreign direct investment in Central and Eastern Europe, 181-199, 2018 | 33 | 2018 |