| The effect of digital marketing transformation trends on consumers’ purchase intention in B2B businesses: The moderating role of brand awareness NN Hien, TNH Nhu Cogent Business & Management 9 (1), 2105285, 2022 | 69 | 2022 |
| Exploring the impact of dynamic environment and CEO’s psychology characteristics on using management accounting system VT Liem, NN Hien Cogent Business & Management 7 (1), 1712768, 2020 | 45 | 2020 |
| A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value N Tran Le Na, NN Hien Cogent Business & Management 8 (1), 1899468, 2021 | 27 | 2021 |
| The impact of manager’s demographic characteristics on prospector strategy, use of management accounting systems and financial performance. VT Liem, NN Hien Journal of International Studies (2071-8330) 13 (4), 2020 | 25 | 2020 |
| The relationship between country-of-origin image, corporate reputation, corporate social responsibility, trust and customers’ purchase intention: Evidence from Vietnam HN Nguyen, LX Pham Journal of Applied Economic Sciences 13 (2), 498-509, 2018 | 20 | 2018 |
| The Factors Affecting Household Electricity Saving Behavior: A Study in Vietnam The Factors Affecting Household Electricity Saving Behavior: A Study in Vietnam NN Hien, PH Chi International Journal of Sustainable Development and Planning 15 (8), 1241-1250, 2020 | 17 | 2020 |
| How relational bonds influence consumers' loyalty: An empirical analysis in Vietnam commercial banks NTN Mai, LT Pham, NN Hien Calitatea 22 (182), 74-83, 2021 | 12 | 2021 |
| Safety Leadership, Covid-19 Risk Perception, and Safety Behavior: The Moderator Role of Work Pressure. HY Hiep, NN Hien International Journal of Safety & Security Engineering 13 (2), 2023 | 4 | 2023 |
| The effects of aesthetics on consumer responses: the moderating effect of gender and perceived price NN Hien, NN Long, NTN Mai International Journal of Applied Decision Sciences 15 (5), 539-558, 2022 | 4 | 2022 |
| Country-of-brand, corporate social responsibility and customer responds: Moderating role of country-of-manufacture and corporate reputation NN Hien, NT Long, TN Ghi, NTT Ngan Global Business Review, 09721509231221983, 2024 | 2 | 2024 |
| The Impact of Historical Performance and Managerial Risk-taking Propensity on the Behavior of Choosing Prospector Strategy and Using Strategic Management Accounting Information … LT Vo, NV Vo, T Ngoc Pham, NN Hien SAGE Open 13 (4), 21582440231219360, 2023 | 2 | 2023 |
| The impact of managers' attitudes towards environmental management accounting and green competitive advantage in Vietnam manufacturers VT Liem, NN Hien Heliyon 10 (13), 2024 | 1 | 2024 |
| Customer Responses to Airline Service Failure: Perspectives from Expectation Disconfirmation Theory NN Hien, NT Long, VT Liem, DX Luu SAGE Open 14 (2), 21582440241248334, 2024 | 1 | 2024 |
| The Influence of Safety Culture on Safety Attitude, Personnel Error Behavior, and Safety Citizenship Behavior: Research in the Vietnam Oil and Gas Industry. NN Hien, NT Kiet, AT Nguyen International Journal of Safety & Security Engineering 14 (2), 2024 | 1 | 2024 |
| Factors Influencing Students’ Dropout Intentions in Ho Chi Minh City, Vietnam MC Binh, TN Ghi, NN Hien, NTT Nhung, PHB Ngoc International Journal of Cognitive Research in Science, Engineering and …, 2023 | 1 | 2023 |
| Ý định mua và sẵn sàng trả giá cao của người tiêu dùng đối với thực phẩm hữu cơ: ứng dụng mô hình hồi quy logistics NN Hiền Journal of Science and Technology-IUH 51 (03), 2021 | 1 | 2021 |
| Mối quan hệ giữa danh tiếng trường đại học, tính cách thương hiệu, gắn kết thương hiệu và lòng trung thành của sinh viên tại Thành phố Hồ Chí Minh TĐ Vân Anh, NN Hiền Journal of Science and Technology-IUH 50 (02), 2021 | 1 | 2021 |
| Những yếu tố thúc đẩy và kìm hãm ý định mua thực phẩm hữu cơ của người tiêu dùng tại thành phố Hồ Chí Minh HTHỊKIM LOAN, NN HIỀN Journal of Science and Technology-IUH 50 (02), 2021 | 1 | 2021 |
| Các yếu tố ngăn cản ý định sử dụng kinh tế chia sẻ tại Việt Nam NN HIỀN Journal of Science and Technology-IUH 54 (06), 2021 | 1 | 2021 |
| Customer pressure and environmental stewardship: The moderator role of perceived benefit by managers VT Liem, NN Hien PloS one 19 (7), e0306616, 2024 | | 2024 |
