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Ron  Christian
Ron Christian
Assistant Professor of Marketing, Fort Hays State University
在 emporia.edu 的电子邮件经过验证 - 首页
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The “New” Student-Athlete
CC Schaeperkoetter, J Mays, ST Hyland, Z Wilkerson, B Oja, K Krueger, ...
Journal of Intercollegiate Sport 10 (1), 1-21, 2017
912017
You’re getting warmer: examining a “warmth effect” as antecedent to cause-related purchase intentions for sport-themed CRM
RG Christian, SN Sarofim, BS Gordon, PS Bobkowski
Journal of Consumer Marketing, 2022
112022
A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification
C Jiang, RG Christian
Journal of International Consumer Marketing, 1-14, 2022
52022
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