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AKANSHA SINGH
AKANSHA SINGH
Assistant Professor, National Institute of Technology Calicut
在 nitc.ac.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
The quest for consumer engagement via cause-related marketing: A mixed method study in an emerging economy
A Singh, GS Pathak
Journal of Retailing and Consumer Services 55, 102128, 2020
302020
Revisiting marketing strategy in emerging markets: a study of Amazon. com Inc.
A Singh, GS Pathak
International Journal of Economics and Business Research 22 (2-3), 113-126, 2021
42021
Who Will Speak for the Water and the Wildlife Conservation? Solving the Problems of Sustainable Development through Cause-related Marketing
A Singh, GS Pathak
Problemy Ekorozwoju 15 (2), 2020
32020
First three decades of cause-related marketing: building a deeper understanding through bibliometric analysis
A Singh, GS Pathak
Journal of Management History 29 (4), 582-607, 2023
22023
Engaging consumers on the internet for social good: a study of millennials in the Indian context
GS Pathak, A Singh
INTERNATIONAL JOURNAL OF PSYCHOLOGY 58, 692-692, 2023
2023
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