| Exploring factors that influence customer loyalty among Generation Y for the fast food industry in Malaysia KC Ling, YW Mun, HM Ling African Journal of Business Management 5 (12), 4813, 2011 | 41 | 2011 |
| Purchase intention of residential property in greater kuala lumpur, malaysia CC Yoke, YW Mun, LM Peng, UL Yean International Journal of Asian Social Science 8 (8), 580-590, 2018 | 32 | 2018 |
| Preliminary study of international students in Malaysia on perceived university and destination image towards intention to recommend YW Mun, YA Aziz, J Bojei Journal of Research in Business, Economics and Management 10 (5), 2078-2091, 2018 | 22 | 2018 |
| Government initiatives and public awareness on sustainable environment CC Yoke, YW Mun, K Munusamy, LM Peng, M Nair, UL Yean Journal of Tourism 4 (14), 40-50, 2019 | 13 | 2019 |
| Mediating impact of perceived destination image on intention to recommend Malaysia as a key educational hub YW Mun, YA Aziz, J Bojei International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 8 | 2018 |
| To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia TL Cheng, YW Mun, MNN Nair, SB Chuan Jurnal Pengurusan 60, 3-12, 2020 | 6 | 2020 |
| Hospital brand image and trust leading towards patient satisfaction: medical tourists’ behavioural intention in Malaysia TN Fook, LM Peng, YW Mun Healthcare in Low-resource Settings 12 (1), 2024 | 4 | 2024 |
| Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism W Lu, MP Low, WM Yeong Journal of Travel & Tourism Marketing 41 (2), 292-306, 2024 | 3 | 2024 |
| Organic Agriculture and Marketing Perspectives for Zenxin Organic Food Company A Case Study LC Tai, WM Yeong, M Nair, SB Chuan, AGM Tay Tai, CL, Yeong, WM, Malathi, N., Sia, BC, & Tay, AGM (2019). Organic …, 2019 | 2 | 2019 |
| Acceptance Factors in Making Cryptocurrency as an Alternative Financial Tool Among Generation Y TK Teo, WM Yeong CoMBInES-Conference on Management, Business, Innovation, Education and …, 2023 | | 2023 |
| The Impact of Covid-19 Work Related Factors on Employees’ Productivity LK Fah, KX Jun, YW Mun, UL Yean, FM Yee CoMBInES-Conference on Management, Business, Innovation, Education and …, 2023 | | 2023 |
| Enablers for Healthy Aging and Intertwined of Sustainable Built Environment YW Mun, UL Yean, CC Yoke Global Business and Management Research 15 (1), 50-64, 2023 | | 2023 |
| 24. Antecedents of Hospital Brand Trust and its Relationships with Medical Tourists’ Behavioral Intention TN Fook, LM Peng, YM Wai Responsible Tourism and Hospitality (ICRTH) 2022, 94, 2023 | | 2023 |
