| The Importance of ICT Adoption in Manufacturing Sector: An Empirical Evidence on SME Business Performance. YZY Nur Yuhainis Ab Wahab , Maliani Mohamad, R Musa International Journal Supply Chain Management 12 (2), 268-272, 2020 | 36* | 2020 |
| The Influence of Green marketing, Syariah Compliance, Customer’s Environmental Awareness and Customer’s Satisfaction towards Muslim Consumer Purchasing Behaviour in Kedah. Y Sulaiman, NAM Jamil, AR Othman, R Musa WSEAS TRANSACTIONS on BUSINESS and ECONOMICS 17, 195-204, 2020 | 25 | 2020 |
| The Function of Marketing Mix and Consumer Preferences on Healthy Food Consumption among UUM Students Y Sulaiman, NNAA Bakar, MYS Ismail, NKN Mat, R Musa International Journal of Economic Research 14 (19), 103-122, 2017 | 24 | 2017 |
| Chemical composition and functional properties of wheat bread containing wheat and legumes bran HA Mudawi, S Mohamed, K Abdelrahim, R Musa, O Elawad, TA Yang, ... Int. J. Food Sci. Nutr 1, 2455-4898, 2016 | 21 | 2016 |
| Examining the effect of motivation on the influence of human resource practices and normative commitment among SMEs in Selangor ER Johar, N Mat Nor, R Hassan, R Musa Asia-Pacific Management Accounting Journal (APMAJ) 14 (1), 179-200, 2019 | 20 | 2019 |
| Determinants of organic food purchase intention NHM Azam, N Othman, R Musa, F AbdulFatah, A Awal 2012 IEEE Symposium on Business, Engineering and Industrial Applications …, 2012 | 17 | 2012 |
| Accelerating startups: the role of government assistance programs and entrepreneurial orientation R Musa, N Hashim, UK Rashid, J Naseruddin International Journal of Economic Research 14 (15), 131-147, 2017 | 10 | 2017 |
| Efficiency of online learning during Covid-19 pandemic SNZ Omar, R Musa, M Mohamad, CMSC Cob, AY Othman, R Ramli WSEAS Transactions on Business and Economics 20, 30-39, 2022 | 8 | 2022 |
| A Study of Factors Influenced Online Shopping Behavior in Malaysia: A Structural Approach R MUSA, S NASARATNAM, K RETHINAM, PM VARATHARAJOO, ... | 7 | 2022 |
| Influence Factors on Job Satisfaction among Malaysia Educator: A Study of UUM Academic Staffs R Musa, NM Nik Kamariah, PL Chia, Y Yusrinadini Zahirah, S Rosni American Journal of Economics, 82-86, 2012 | 6* | 2012 |
| Factors influence green product consumption intention in Malaysia: a structural approach A Shanmugam, G Saththsivam, YS Chyi, TS Sin, R Musa WSEAS Trans Bus Econ 19, 666-75, 2022 | 5 | 2022 |
| The influence of innovation on SMEs business performance in the manufacturing sector NY Ab Wahab, YZ Md Isa Yusuff, R Musa, R Hashim International Journal of Supply Chain, 2020 | 5 | 2020 |
| A STUDY OF ENTREPRENEURIAL STRATEGY AND NASCENT VENTURE PERFORMANCE IN MALAYSIA: EMPHASIZING THE ENTREPRENEURIAL BRICOLAGE AND ENTREPRENEURIAL ORIENTATION R Musa, M Mohamad, SNZ Omar, CMSC Cob Journal of Global Business and Social Entrepreneurship (GBSE) 7 (23), 2022 | 3 | 2022 |
| A Conceptual Paper on Safety and Quality Assurance Model in Malaysian Child Care Centres Y Sulaiman, S Perumal, NHA Ghani, NKN Mat, MYS Ismail, R Musa International Journal of Economic Research 14 (19), 333-340, 2017 | 3 | 2017 |
| Connecting with Generation Z: Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping TP Suresh, PL Yong, YS Chyi, R Musa Journal of Entrepreneurship and Business 11 (1), 53-64, 2023 | 2 | 2023 |
| A Study of Influenced Factors toward Student Loyalty Among Private Universities in Kedah CW Jie, PJ Wen, SK Hong, HR Xiang, RT Kai, R Musa Journal of Entrepreneurship and Business 11 (1), 65-78, 2023 | 1 | 2023 |
| From School to Business: A Study of Private University Student’s Motivation Determinant and Intention to be an entrepreneur KW Jie, R Musa, YS Chyi, PL Yong Journal of Entrepreneurship and Business 10 (2), 55-68, 2022 | 1 | 2022 |
| A study of green purchase intention determinants among young adults in Penang R Ahmed, YS Chyi, R Musa, PL Yong Virtual International Conference on Multidisciplinary Perspective in …, 2022 | 1 | 2022 |
| The sequential mediation in online re-patronage intention model for Shariah hotels among Muslim customers in Malaysia Y Sulaiman, MA Rahman, NKN Mat, R Musa WSEAS Transactions on Business and Economics 17, 153-163, 2021 | 1 | 2021 |
| The determinants of goal realization and the significant role of self-efficacy in the Malaysian franchise industry NKN Mat, NH Abd Ghani, A Fader, R Musa Journal of Business and Retail Management Research 13 (2), 2018 | 1 | 2018 |
Yaty SulaimanAssociate Professor, Universiti Utara Malaysia在 uum.edu.my 的电子邮件经过验证
