| Strategic orientation and firm risk A Bhattacharya, S Misra, H Sardashti International Journal of Research in Marketing 36 (4), 509-527, 2019 | 40 | 2019 |
| Social network analysis in marketing: A step-by-step guide for researchers G Zaefarian, S Misra, M Koval, V Iurkov Industrial Marketing Management 107, A11-A24, 2022 | 11 | 2022 |
| A theory of marketing’s contribution to customers’ perceived value S Misra, K Pedada, A Sinha Journal of Creating Value 8 (2), 219-240, 2022 | 9 | 2022 |
| Impact of ESG distinctiveness in alliances on shareholder value V Iurkov, M Koval, S Misra, K Pedada, A Sinha Journal of Business Research 171, 114395, 2024 | 3 | 2024 |
| Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics C Lee, Ben, Misra, Shekhar and Haon Journal of the Academy of Marketing Science 52 (3), 859–891, 2024 | 1 | 2024 |
| Examining the Role of Marketing in Customer Value Creation and Firm Value Capture S Misra Indiana University, 2018 | | 2018 |
