| The value of measuring customer satisfaction J Cho, A Aribarg, P Manchanda | 12 | 2017 |
| Effect of core and peripheral product line extensions on overall product line revenue J Cho, S Janda European Journal of Marketing 55 (4), 1258-1284, 2021 | 9 | 2021 |
| Reciprocity in upward product line extensions: a longitudinal study J Cho, S Janda Journal of Retailing and Consumer Services 70, 103161, 2023 | 7 | 2023 |
| Impact of movie-watching on cross-selling revenue in shopping malls: Implications for post-pandemic recovery M Lee, J Cho, Y Kim, HJ Kim Journal of Retailing and Consumer Services 73, 103350, 2023 | 6 | 2023 |
| Perception carryover in cross-buying: the role of interpurchase time and product locus J Cho, S Janda Journal of Marketing Analytics 11 (4), 809-819, 2023 | 4 | 2023 |
| An Examination of Student Loans, Partisanship and Complaining Behavior: The Consumer Financial Protection Bureau J Cho, MT Krush, D Walker, EL Nowlin | 3 | 2022 |
| Can firms benefit from integrating high-frequency survey measures with objective service quality data? J Cho, A Aribarg, P Manchanda International Journal of Research in Marketing 40 (3), 513-533, 2023 | 2 | 2023 |
| Cross‐category revenue spillover in brand extensions: The role of within‐category experience J Cho, D Walker, EL Nowlin Journal of Consumer Behaviour 22 (5), 1188-1198, 2023 | 2 | 2023 |
| A Two-Stage Model of the Effects of Keyword Searches on Sales J Cho, CS Park 아시아마케팅저널 2 (2), 73-81, 2008 | 2 | 2008 |
| Upselling through upgrading: The role of employee engagement H Yoo, J Cho, Y Kim, HJ Kim International Journal of Market Research, 14707853241259873, 2024 | | 2024 |
| NPS spillover in brand extensions: An empirical study J Cho, D Walker, EL Nowlin International Journal of Market Research 66 (2-3), 359-371, 2024 | | 2024 |
| Upward Product Line Extensions: The Longitudinal Interplay of Objective Service Performance, Overall Perceived Quality, and Purchase Amount J Cho, S Janda Overall Perceived Quality, and Purchase Amount, 2022 | | 2022 |
| The Value of Subjective and Objective High-Frequency Service Quality Data: An Empirical Analysis J Cho, A Aribarg, P Manchanda The Value of Subjective and Objective High-Frequency Service Quality Data …, 2021 | | 2021 |
| Assessing Strategic Customer Behavior under Bounded Rationality: An Abstract J Cho, A Aribarg, P Manchanda Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| The Past Imperfect: Assessing Strategic Customer Behavior under Bounded Rationality J Cho, A Aribarg, P Manchanda International Choice Modelling Conference 2019, 2019 | | 2019 |
| Essays on the Role of Customer Expectation in Service Markets. J Cho | | 2016 |
| When Do Upward Product Line Extensions Help Overall Revenue? J Cho, S Janda | | |
