The role of brand experience, brand resonance and brand trust in luxury consumption R Husain, J Paul, B Koles Journal of Retailing and Consumer Services 66, 102895, 2022 | 92 | 2022 |
The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands R Husain, A Ahmad, BM Khan Cogent Business & Management 9 (1), 2034234, 2022 | 55 | 2022 |
The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media R Husain, A Ahmad, BM Khan Global Business and Organizational Excellence, 1-20, 2022 | 48 | 2022 |
Past, present and future of luxury brands: a review and bibliometric analysis R Husain, TA Samad, Y Qamar Journal of Fashion Marketing and Management: An International Journal 26 (4 …, 2022 | 26 | 2022 |
Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty M Azhar, R Husain, S Hamid, MN Rahman Future Business Journal 9 (1), 13, 2023 | 11 | 2023 |
Past, present, and future of anthropomorphism in hospitality & tourism: Conceptualization and systematic review R Husain, VV Ratna, A Saxena Journal of Hospitality Marketing & Management 32 (8), 1077-1125, 2023 | 10 | 2023 |
Impact Of Trait Of Vanity And Social Influence On Luxury Brands-A Study On Indian Luxury Consumers R Husain, A Alam, BM Khan Elementary Education Online 19 (4), 5375-5380, 2020 | 8 | 2020 |
Crypto-currency: Is the future dark or bright? M Yousuf Javed, R Husain, BM Khan, MK Azam Journal of Information and Optimization Sciences 40 (5), 1081-1095, 2019 | 7 | 2019 |
Model of luxury brand purchasing intention in India- A novel approach R Husain, A Alam, BM Khan Journal of Emerging Technologies and Innovative Research 6 (5), 146-155, 2019 | | 2019 |
The effect of Social Media marketing activities on Brand Experience and Brand Attitude of Luxury Personal Goods R Husain, A Ahmad, BM Khan Journal of Emerging Technologies and Innovative Research 6 (2), 341-350, 2019 | | 2019 |