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Rehan Husain
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The role of brand experience, brand resonance and brand trust in luxury consumption
R Husain, J Paul, B Koles
Journal of Retailing and Consumer Services 66, 102895, 2022
922022
The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands
R Husain, A Ahmad, BM Khan
Cogent Business & Management 9 (1), 2034234, 2022
552022
The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media
R Husain, A Ahmad, BM Khan
Global Business and Organizational Excellence, 1-20, 2022
482022
Past, present and future of luxury brands: a review and bibliometric analysis
R Husain, TA Samad, Y Qamar
Journal of Fashion Marketing and Management: An International Journal 26 (4 …, 2022
262022
Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty
M Azhar, R Husain, S Hamid, MN Rahman
Future Business Journal 9 (1), 13, 2023
112023
Past, present, and future of anthropomorphism in hospitality & tourism: Conceptualization and systematic review
R Husain, VV Ratna, A Saxena
Journal of Hospitality Marketing & Management 32 (8), 1077-1125, 2023
102023
Impact Of Trait Of Vanity And Social Influence On Luxury Brands-A Study On Indian Luxury Consumers
R Husain, A Alam, BM Khan
Elementary Education Online 19 (4), 5375-5380, 2020
82020
Crypto-currency: Is the future dark or bright?
M Yousuf Javed, R Husain, BM Khan, MK Azam
Journal of Information and Optimization Sciences 40 (5), 1081-1095, 2019
72019
Model of luxury brand purchasing intention in India- A novel approach
R Husain, A Alam, BM Khan
Journal of Emerging Technologies and Innovative Research 6 (5), 146-155, 2019
2019
The effect of Social Media marketing activities on Brand Experience and Brand Attitude of Luxury Personal Goods
R Husain, A Ahmad, BM Khan
Journal of Emerging Technologies and Innovative Research 6 (2), 341-350, 2019
2019
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