Hai-Yen Thi Bui 个人学术档案

202320242 2

Hai-Yen Thi Bui

Lecturer, Researcher

在 hsb.edu.vn 的电子邮件经过验证 - 首页


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Exploring the effects of brand risk management activities on brand security: a perspective from innovation stimulus as a moderator PD Hoang, TD Ta, HYT Bui Journal of Contemporary Marketing Science 5 (3), 266-290, 2022	4	2022
Improving brand security through good brand risk management HYT Bui International Journal of Trade and Global Markets 19 (5), 1-20, 2024		2024
Improving brand safety through brand risk management activities: A case study of F&B enterprises in Vietnam. HYT Bui ICRMAT, 291-299, 2022		2022

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