| The effect of power distance and individualism on service quality expectations in banking: A two‐country individual‐and national‐cultural comparison S Dash, E Bruning, M Acharya International journal of bank marketing 27 (5), 336-358, 2009 | 124 | 2009 |
| The emotional branding process M Acharya Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications …, 2019 | 13 | 2019 |
| The networks-innovation-firm performance relationship: does it hold good in Indian pharmaceutical industry? A Nirjar, M Acharya, Aniruddha International Journal of Business Innovation and Research 16 (4), 399-423, 2018 | 13 | 2018 |
| An investigation into slogan design on creating slogan–brand alignment: Message clarity and creativity enhance while jingles and rhymes weaken alignment M Dass, C Kohli, M Acharya Journal of advertising research 63 (1), 43-60, 2023 | 8 | 2023 |
| Luxury and masses: assessing the connect in India M Acharya, A Nirjar International Journal of Indian Culture and Business Management 12 (4), 446-467, 2016 | 5 | 2016 |
| An approach to brand planning under high competitor set variation M Dass, P Kumar, M Acharya Journal of Business Research 182 (September 2024 114798), 2024 | | 2024 |
| Crafting Connections: The Impact of Slogans on Brand Identity Alignment M Dass,M. Kohli, C. Acharya Research Report 17 (3), 2024 | | 2024 |
| Crafting Connections: The Impact of Slogans on Brand Identity Alignment M Dass, C Kohli, M Acharya Report Research, 19, 2024 | | 2024 |
| Reconciling Identity based strategic approaches for effective brand equity strategy M Acharya, S Madhavaram 2024 AMA Winter Academic Conferance, FL., 2024 | | 2024 |
| Building and Fostering B2B Customer Engagement in Metaverse through Metafluencers A charya Manswini, Maykuh Dass Best in Track paper- 2023 AMA Summer Academic Conference, 2023 | | 2023 |
| Marketing Drivers of Corporate Venture Capitalists’ Investment Proactive Exits M Dass, M Acharya ISMS MARKETING SCIENCE CONFERENCE MIAMI JUNE 2023, 2023 | | 2023 |
| Integrated Marketing Communication in Government Programmes: A Look at Rural Development Programmes in India A Nirjar, M Acharya, D Ojha Metamorphosis 13 (1), 1-15, 2014 | | 2014 |
| Trading up the New Luxury–Insights from the Indian Consumers M Acharya | | |
Ed BruningSenior Scholar, University of Manitoba在 umanitoba.ca 的电子邮件经过验证
