| Shining in the center: Central gaze cascade effect on product choice AS Atalay, HO Bodur, D Rasolofoarison Journal of consumer research 39 (4), 848-866, 2012 | 348 | 2012 |
| Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements CA Russell, D Rasolofoarison International Journal of Advertising 36 (5), 761-778, 2017 | 83 | 2017 |
| Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education G Bascoul, J Schmitt, D Rasolofoarison, L Chamberlain, N Lee Journal of Marketing Education 35 (2), 168-180, 2013 | 45 | 2013 |
| One brand, many trajectories: Narrative navigation in transmedia S Feiereisen, D Rasolofoarison, CA Russell, HJ Schau Journal of Consumer Research 48 (4), 651-681, 2021 | 41 | 2021 |
| Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach S Feiereisen, D Rasolofoarison, K De Valck, J Schmitt Journal of Business Research 95, 253-265, 2019 | 37 | 2019 |
| Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency G Bascoul, J Schmitt, D Rasolofoarison The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 6 | 2014 |
| From speed viewing to watching the end first: how streaming has changed the way we consume TV S Feiereisen, CA Russell, D Rasolofoarison, H Schau The Conversation, 2022 | 2 | 2022 |
| Center of shelf attention: Understanding the role of visual attention on product choice AS Atalay, HO Bodur, D Rasolofoarison Advances in Consumer Research 40, 809-810, 2012 | 2 | 2012 |
| Navigating Narratives: Time and Space Navigation and Narrative Experiences S Feiereisen, D Rasolofoarison, C Russell, H Schau ACR North American Advances, 2019 | 1 | 2019 |
| Influence de la fatigue du consommateur sur le processus de traitement visuel d'une publicité D Rasolofoarison Jouy-en Josas, HEC, 2011 | 1 | 2011 |
| Les motivations pour le magasinage: démêler les impacts des motivations individuelles et des motivations liées au contexte J Schmitt, D Rasolofoarison 26e Congres International de l'AFM, 2010 | 1 | 2010 |
| Get the picture? Using visuals to represent theory D Rasolofoarison, CA Russell Journal of the Academy of Marketing Science 52 (2), 599-603, 2024 | | 2024 |
| VII/Fans et stratégies de marque D Rasolofoarison Reperes, 78-89, 2023 | | 2023 |
| Autodriving to Reveal Insights About Television Consumption D Rasolofoarison, S Feiereisen, C Russell, H Schau HAL Post-Print, 2022 | | 2022 |
| How music fandom is acted out in 2022? J Hoffman, D Rasolofoarison Economics of the music industry conference, 2022 | | 2022 |
| Where is fandom acted out in 2022? An update on places of fan practices D Rasolofoarison, J Hofmann Fan Studies Network North America (FSNNA) conference, 2022 | | 2022 |
| A l’heure de Netflix, les jeunes adultes conquis mais frustrés S Feiereisen, D Rasolofoarison, J Schmitt, K De Valck HAL Post-Print, 2019 | | 2019 |
| Navigating Narratives and Altering Time: Consumption Practices in the Digital Age S Feiereisen, D Rasolofoarison, C Russell, H Schau ACR North American Advances, 2016 | | 2016 |
| Narrative pace control practices in the digital age: how do people consume television (tv) series? S Feiereisen, D Rasolofoarison, CA Russell, H Jensen-Schau 44th European Marketing Academy Conference, 2015 | | 2015 |
| Consumers' biased perceptions of the environmental impact of products: influence on advertising efficiency G Bascoul, J Schmitt, D Rasolofoarison 40th Academy of Marketing Science Annual Conference, 2011 | | 2011 |
