| Viewer’s Voyage Beyond the Screen: Embracing Film Tourism Experiences with Special Reference to the Oscar Winning Documentary “the Elephant Whisperers” B Abirami, M Rajan, A Antony International Conference on Business and Technology, 166-178, 2024 | | 2024 |
| Viewer's Voyage Beyond the Screen: Embracing Film Tourism Experiences with Special B Abirami, M Rajan, A Antony Navigating the Technological Tide: The Evolution and Challenges of Business …, 2024 | | 2024 |
| Multichannel Success in the Jewellery Industry: Customer Engagement, Market Penetration, and Future Trends MR Dr. B Abirami, Ancy Antony, Meena MV Tuijin Jishu/Journal of Propulsion Technology 44 (4), 5682 - 5692, 2023 | | 2023 |
| Teaching-learning Experiences in Higher Education Institutions during COVID-19 Pandemic: A Case Study DR Jebasingh, A Antony UNIVERSITY NEWS 59, 51, 2021 | | 2021 |
| UNDERSTANDING CONSUMER BEHAVIOR IN THE ELECTRONICS INDUSTRY: A COMPREHENSIVE REVIEW B Abirami, A Antony A MULTI-DIMENSIONAL PERSPECTIVE, 97, 0 | | |
| User Preference of OTT platforms Post Covid in Coimbatore City B Abirami, A Antony | | |
| NURTURING HARMONY: HARNESSING NICHE TOURISM FOR SUSTAINABLE DEVELOPMENT WITH SPECIAL REFERENCE TO NILGIRIS DISTRICT B Abirami, M Rajan, A Antony | | |
| DEMONETIZATION: A COMPREHENSIVE REVIEW AND ANALYSIS B Abirami, A Antony, M Rajan | | |
| A COMPREHENSIVE REVIEW OF MOBILE BANKING: EVOLUTION, BENEFITS, CHALLENGES, AND FUTURE TRENDS A Antony | | |
| JEWELS AND DESIRES: UNDERSTANDING CONSUMER BEHAVIOR IN THE ENCHANTING JEWELRY MARKET B Abirami, A Antony, M Rajan | | |
