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YI BU
YI BU
Lecturer, Shanghai Business School
在 sbs.edu.cn 的电子邮件经过验证
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引用次数
引用次数
年份
Digital content marketing as a catalyst for e-WOM in food tourism
Y Bu, J Parkinson, P Thaichon
Australasian Marketing Journal 29 (2), 142-154, 2021
2072021
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Y Bu, J Parkinson, P Thaichon
Journal of Retailing and Consumer Services 66, 102904, 2022
1922022
Online relationship marketing: evolution and theoretical insights into online relationship marketing
P Thaichon, G Liyanaarachchi, S Quach, S Weaven, Y Bu
Marketing Intelligence & Planning 38 (6), 676-698, 2019
932019
Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal, 29 (2), 142-154
Y Bu, J Parkinson, P Thaichon
202021
Influencer marketing: sponsorship disclosure and value co-creation behaviour
Y Bu, J Parkinson, P Thaichon
Marketing Intelligence & Planning 40 (7), 854-870, 2022
112022
Digital content marketing as a catalyst for e-WOM in food tourism,(xxxx), 1–12
Y Bu, J Parkinson, P Thaichon
72020
Igniting the flame with electronic word-of-mouth in digital marketing
Y Bu, P Thaichon, J Parkinson
Developing Digital Marketing: Relationship Perspectives, 181-190, 2021
42021
Artificial intelligence (AI)-empowered customer relationship management
Y Bu, S Quach, P Thaichon
Artificial Intelligence for Marketing Management, 142-159, 2022
32022
Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction Directly and Indirectly Effects: An Abstract
Y Bu, P Thaichon, J Parkinson
Academy of Marketing Science Annual Conference-World Marketing Congress, 455-456, 2021
12021
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