Digital content marketing as a catalyst for e-WOM in food tourism Y Bu, J Parkinson, P Thaichon Australasian Marketing Journal 29 (2), 142-154, 2021 | 207 | 2021 |
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention Y Bu, J Parkinson, P Thaichon Journal of Retailing and Consumer Services 66, 102904, 2022 | 192 | 2022 |
Online relationship marketing: evolution and theoretical insights into online relationship marketing P Thaichon, G Liyanaarachchi, S Quach, S Weaven, Y Bu Marketing Intelligence & Planning 38 (6), 676-698, 2019 | 93 | 2019 |
Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal, 29 (2), 142-154 Y Bu, J Parkinson, P Thaichon | 20 | 2021 |
Influencer marketing: sponsorship disclosure and value co-creation behaviour Y Bu, J Parkinson, P Thaichon Marketing Intelligence & Planning 40 (7), 854-870, 2022 | 11 | 2022 |
Digital content marketing as a catalyst for e-WOM in food tourism,(xxxx), 1–12 Y Bu, J Parkinson, P Thaichon | 7 | 2020 |
Igniting the flame with electronic word-of-mouth in digital marketing Y Bu, P Thaichon, J Parkinson Developing Digital Marketing: Relationship Perspectives, 181-190, 2021 | 4 | 2021 |
Artificial intelligence (AI)-empowered customer relationship management Y Bu, S Quach, P Thaichon Artificial Intelligence for Marketing Management, 142-159, 2022 | 3 | 2022 |
Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction Directly and Indirectly Effects: An Abstract Y Bu, P Thaichon, J Parkinson Academy of Marketing Science Annual Conference-World Marketing Congress, 455-456, 2021 | 1 | 2021 |