关注
Deborah Goldring
Deborah Goldring
在 stetson.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
New rules of social media shopping: Personality differences of US Gen Z versus Gen X market mavens
D Goldring, C Azab
Journal of consumer behaviour 20 (4), 884-897, 2021
1422021
Incentivized reviews: Promising the moon for a few stars
M Petrescu, K O’Leary, D Goldring, SB Mrad
Journal of Retailing and Consumer Services 41, 288-295, 2018
1352018
Reputation orientation: Improving marketing performance through corporate reputation building
D Goldring
Marketing intelligence & planning 33 (5), 784-803, 2015
522015
Innocent until proven guilty: Suspicion of deception in online reviews
M Petrescu, P Kitchen, C Dobre, S Ben Mrad, A Milovan-Ciuta, D Goldring, ...
European Journal of Marketing 56 (4), 1184-1209, 2022
252022
Commitment variation in the phases of the relationship development process
D Goldring
Journal of Relationship Marketing 9 (4), 229-246, 2010
212010
Product classifications, consumer characteristics, and patronage preference for online auction
P Korgaonkar, E Becerra, B O’Leary, D Goldring
Journal of Retailing and Consumer Services 17 (4), 270-277, 2010
212010
Constructing brand value proposition statements: a systematic literature review
D Goldring
Journal of Marketing Analytics 5, 57-67, 2017
202017
Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing
DG Brian Jones, EH Shaw, D Goldring
Journal of Historical Research in Marketing 1 (1), 55-73, 2009
142009
Pathways for 21st century learners: Integrating industry-based certifications into the marketing curriculum
D Goldring
Journal of Higher Education Theory and Practice 17 (1), 2017
132017
Mavens at work: Brand commitment and the moderating role of market mavens on social media engagement
D Goldring, B Gong, JT Gironda
Journal of Promotion Management 28 (3), 261-287, 2022
62022
Aligning communicated and conceived brand promise in professional services firms
D Goldring
Journal of marketing development and competitiveness 7 (2), 72-82, 2013
62013
Employee brand influencers: Motivations and social media engagement
D Goldring, B Gong
42017
The impact of reputation orientation on marketing strategy formation and performance
D Goldring
Florida Atlantic University, 2011
32011
Gender Role Portrayals of Actors on Spanish-Language Television: A Content Analysis of Advertisements.
P Korgaonkar, C Colbert, D Goldring
Business Journal of Hispanic Research 2 (3), 2008
12008
Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract)
M Petrescu, K O’Leary, D Goldring, SB Mrad
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
2017
How do Incentivized Product Reviews Impact Sales?
M Petrescu, K O'Leary, D Goldring, S Ben Mrad
2016
When, Where, and How MBA Pre-requisite Coursework is Completed: The Impact on MBA Success
MC MAcc
Journal of the Academy of Business Education 17, 220, 2016
2016
My Kingdom for Five Stars; Incentivized Customer Reviews
K O'Leary, D Goldring, M Petrescu, S Ben Mrad
2016
Dimensions Of Commitment in the Relationship Development Process: An Exploratory Study
D Goldring
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
Disparities In Professional Services Advertising: Communicated And Conceived Identity
D Goldring
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
2015
系统目前无法执行此操作,请稍后再试。
文章 1–20