New rules of social media shopping: Personality differences of US Gen Z versus Gen X market mavens D Goldring, C Azab Journal of consumer behaviour 20 (4), 884-897, 2021 | 142 | 2021 |
Incentivized reviews: Promising the moon for a few stars M Petrescu, K O’Leary, D Goldring, SB Mrad Journal of Retailing and Consumer Services 41, 288-295, 2018 | 135 | 2018 |
Reputation orientation: Improving marketing performance through corporate reputation building D Goldring Marketing intelligence & planning 33 (5), 784-803, 2015 | 52 | 2015 |
Innocent until proven guilty: Suspicion of deception in online reviews M Petrescu, P Kitchen, C Dobre, S Ben Mrad, A Milovan-Ciuta, D Goldring, ... European Journal of Marketing 56 (4), 1184-1209, 2022 | 25 | 2022 |
Commitment variation in the phases of the relationship development process D Goldring Journal of Relationship Marketing 9 (4), 229-246, 2010 | 21 | 2010 |
Product classifications, consumer characteristics, and patronage preference for online auction P Korgaonkar, E Becerra, B O’Leary, D Goldring Journal of Retailing and Consumer Services 17 (4), 270-277, 2010 | 21 | 2010 |
Constructing brand value proposition statements: a systematic literature review D Goldring Journal of Marketing Analytics 5, 57-67, 2017 | 20 | 2017 |
Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing DG Brian Jones, EH Shaw, D Goldring Journal of Historical Research in Marketing 1 (1), 55-73, 2009 | 14 | 2009 |
Pathways for 21st century learners: Integrating industry-based certifications into the marketing curriculum D Goldring Journal of Higher Education Theory and Practice 17 (1), 2017 | 13 | 2017 |
Mavens at work: Brand commitment and the moderating role of market mavens on social media engagement D Goldring, B Gong, JT Gironda Journal of Promotion Management 28 (3), 261-287, 2022 | 6 | 2022 |
Aligning communicated and conceived brand promise in professional services firms D Goldring Journal of marketing development and competitiveness 7 (2), 72-82, 2013 | 6 | 2013 |
Employee brand influencers: Motivations and social media engagement D Goldring, B Gong | 4 | 2017 |
The impact of reputation orientation on marketing strategy formation and performance D Goldring Florida Atlantic University, 2011 | 3 | 2011 |
Gender Role Portrayals of Actors on Spanish-Language Television: A Content Analysis of Advertisements. P Korgaonkar, C Colbert, D Goldring Business Journal of Hispanic Research 2 (3), 2008 | 1 | 2008 |
Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract) M Petrescu, K O’Leary, D Goldring, SB Mrad Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
How do Incentivized Product Reviews Impact Sales? M Petrescu, K O'Leary, D Goldring, S Ben Mrad | | 2016 |
When, Where, and How MBA Pre-requisite Coursework is Completed: The Impact on MBA Success MC MAcc Journal of the Academy of Business Education 17, 220, 2016 | | 2016 |
My Kingdom for Five Stars; Incentivized Customer Reviews K O'Leary, D Goldring, M Petrescu, S Ben Mrad | | 2016 |
Dimensions Of Commitment in the Relationship Development Process: An Exploratory Study D Goldring Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015 | | 2015 |
Disparities In Professional Services Advertising: Communicated And Conceived Identity D Goldring Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | | 2015 |