Entrepreneurial marketing in small businesses: A conceptual exploration R Jones, J Rowley International small business journal 29 (1), 25-36, 2011 | 586 | 2011 |
Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing P Whalen, C Uslay, VJ Pascal, G Omura, A McAuley, CJ Kasouf, R Jones, ... Journal of Strategic Marketing 24 (1), 5-19, 2016 | 241 | 2016 |
Marketing in small hotels: a qualitative study J Moriarty, R Jones, J Rowley, B Kupiec‐Teahan Marketing intelligence & planning 26 (3), 293-315, 2008 | 218 | 2008 |
Post-disaster business recovery: An entrepreneurial marketing perspective SC Morrish, R Jones Journal of Business Research 113, 83-92, 2020 | 209 | 2020 |
‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising S Parry, R Jones, P Stern, M Robinson Journal of Consumer Behaviour 12 (2), 112-121, 2013 | 158 | 2013 |
Entrepreneurial marketing: a comparative study R Jones, M Suoranta, J Rowley The Service Industries Journal 33 (7-8), 705-719, 2013 | 121 | 2013 |
Strategic network marketing in technology SMEs R Jones, M Suoranta, J Rowley Journal of Marketing Management 29 (5-6), 671-697, 2013 | 121 | 2013 |
The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer P Alford, R Jones Tourism Management 81, 104139, 2020 | 112 | 2020 |
Presentation of a generic “EMICO” framework for research exploration of entrepreneurial marketing in SMEs R Jones, J Rowley Journal of Research in Marketing and Entrepreneurship 11 (1), 5-21, 2009 | 101 | 2009 |
Is CSR the panacea for SMEs? A study of socially responsible SMEs during economic crisis S Magrizos, E Apospori, M Carrigan, R Jones European Management Journal 39 (2), 291-303, 2021 | 98 | 2021 |
Marketing for survival: a comparative case study of SME software firms S Parry, R Jones, J Rowley, B Kupiec‐Teahan Journal of Small Business and Enterprise Development 19 (4), 712-728, 2012 | 90 | 2012 |
Using card-based games to enhance the value of semi-structured interviews J Rowley, R Jones, M Vassiliou, S Hanna International Journal of Market Research 54 (1), 93-110, 2012 | 86 | 2012 |
Entrepreneurial marketing: Global perspectives Z Sethna, R Jones, P Harrigan Emerald Group Publishing, 2013 | 70 | 2013 |
Beyond rhetoric: Re-thinking entrepreneurial marketing from a practice perspective N Gross, D Carson, R Jones Journal of Research in Marketing and Entrepreneurship 16 (2), 105-127, 2014 | 62 | 2014 |
SARS‐CoV‐2 infection and venous thromboembolism after surgery: an international prospective cohort study COVIDSurg Collaborative, GlobalSurg Collaborative, D Nepogodiev, ... Anaesthesia 77 (1), 28-39, 2022 | 58 | 2022 |
Customer-perceived value in business-to-business relationships: A study of software customers S Parry, J Rowley, R Jones, B Kupiec-Teahan Journal of Marketing Management 28 (7-8), 887-911, 2012 | 50 | 2012 |
Enhancing innovativeness: The role of dynamic marketing capabilities D Roach, J Ryman, R Jones, H Ryman Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2018 | 44 | 2018 |
Business support for new technology‐based firms: a study of entrepreneurs in north Wales R Jones, S Parry International Journal of Entrepreneurial Behavior & Research 17 (6), 645-662, 2011 | 38 | 2011 |
Marketing activities of companies in the educational software sector R Jones, J Rowley Qualitative market research: an international journal 12 (3), 337-354, 2009 | 27 | 2009 |
Networks and customer relationships in a small software technology firm: A case study R Jones, J Rowley Journal of Small Business & Entrepreneurship 24 (1), 29-48, 2011 | 21 | 2011 |