| The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan MH Abbas Naqvi, Y Jiang, M Miao, MH Naqvi Cogent Business & Management 7 (1), 1723825, 2020 | 98 | 2020 |
| Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective MHA Naqvi, Y Jiang, M Naqvi Asia Pacific Journal of Marketing and Logistics 33 (7), 1535-1555, 2021 | 51 | 2021 |
| The rise of social networking sites: an empirical investigation applying demographic differences and the technology acceptance model M Naqvi, S Li, Y Jiang, MHA Naqvi Asia Pacific Journal of Marketing and Logistics 32 (1), 232-252, 2020 | 49 | 2020 |
| Using social influence processes and psychological factors to measure pervasive adoption of social networking sites: Evidence from Pakistan J Yushi, MHA Naqvi, MH Naqvi Emerging Markets Finance and Trade 54 (15), 3485-3499, 2018 | 30 | 2018 |
| The effect of cultural heritage tourism on tourist word of mouth: The case of lok versa festival, Pakistan MHA Naqvi, Y Jiang, MH Naqvi, M Miao, C Liang, S Mehmood Sustainability 10 (7), 2391, 2018 | 29 | 2018 |
| Entrepreneurship success traits. Do Kenyans possess the desired entrepreneur personality traits for enhanced E-entrepreneurship? Case study of Kenyan students in the people’s … SM Shimoli, W Cai, MH Abbas Naqvi, Q Lang Cogent Business & Management 7 (1), 1847863, 2020 | 18 | 2020 |
| Measuring the influence of web features in the online gamification environment: a multimediation approach MH Naqvi, S Guoyan, MHA Naqvi Wireless Communications and Mobile Computing 2021 (1), 3213981, 2021 | 17 | 2021 |
| Linking biopsychosocial indicators with financial risk tolerance and satisfaction through macroeconomic literacy: A structural equation modeling approach MHA Naqvi, Y Jiang, M Miao, MH Naqvi Cogent Economics & Finance 8 (1), 1730079, 2020 | 13 | 2020 |
| Psychological predictors of Facebook use: a literature review Y Jiang, MH Naqvi, MH Abbas Naqvi International Journal of Management, Economics and Social Sciences (IJMESS …, 2020 | 12 | 2020 |
| Impact of service agents on customer satisfaction and loyalty: mediating role of Chatbots MHA Naqvi, Z Hongyu, MH Naqvi, L Kun Journal of Modelling in Management 19 (2), 470-491, 2024 | 10 | 2024 |
| Entrepreneurship success traits. Do Kenyans possess the desired entrepreneur personality traits for enhanced E-entrepreneurship? Case study of Kenyan students in the people’s … SM Shimoli, W Cai, MH Abbas Naqvi, Q Lang | 5 | 2020 |
| Entrepreneurship success traits SM Shimoli, W Cai, MH Abbas Naqvi, Q Lang Do Kenyans possess the desired entrepreneur personality traits for enhanced …, 2020 | 5 | 2020 |
| Attitudes of audience towards repeat advertisements a case of PEPSI ads MHA Naqvi, J Yushi, MH Naqvi, MM Abid 2016 10th International Conference on Software, Knowledge, Information …, 2016 | 3 | 2016 |
| Does the cause related market really predict the consumer purchase intention? MHA Naqvi, M Naqvi, I Bokhari UW Journal of Management Sciences 7 (1), 1-22, 2023 | | 2023 |
| How do TV promotions affect buying conduct of female: A study conducted in (Lahore) Pakistan MHA Naqvi, J Yushi, MH Naqvi, MM Abid 2016 10th International Conference on Software, Knowledge, Information …, 2016 | | 2016 |
| Psychological Predictors of Facebook Use: A Y Jiang, MH Naqvi, MHA Naqvi | | |
| Attitudes Of Audience Towards Repeated Advertisements: A Case Study Of Pepsi Ads MHA Naqvi, J Yushi, MH Naqvi, MM Abid | | |
