| Mining consumer minds: Downstream consequences of host motivations for home-sharing platforms J Chung, GV Johar, Y Li, O Netzer, M Pearson Journal of Consumer Research 48 (5), 817-838, 2022 | 33 | 2022 |
| I really know you: how influencers can increase audience engagement by referencing their close social ties J Chung, Y Ding, A Kalra Journal of Consumer Research 50 (4), 683-703, 2023 | 28 | 2023 |
| The Seesaw self: Possessions, identity (de) activation, and task performance J Chung, GV Johar Journal of Marketing Research 55 (5), 752-765, 2018 | 18 | 2018 |
| Spending windfall (“found”) time on hedonic versus utilitarian activities J Chung, L Lee, DR Lehmann, CI Tsai Journal of Consumer Research 49 (6), 1118-1139, 2023 | 12 | 2023 |
| Handbook of research on identity theory in marketing A Reed II, M Forehand Edward Elgar Publishing, 2019 | 8 | 2019 |
| To buy or to resist: When upward social comparison discourages new product adoption J Chung, L Lee Journal of the Association for Consumer Research 4 (3), 280-292, 2019 | 8 | 2019 |
| The social consequences of envy J Chung, L Lee Advances in Consumer Research 42, 434, 2014 | 4 | 2014 |
| The concept of found time J Chung, C Tsai, L Lee, D Lehmann ACR North American Advances, 2015 | 2 | 2015 |
| The two faces of innovation adoption: how envy affects consumers’ evaluation of innovative products J Chung, L Lee ACR North American Advances, 2016 | 1 | 2016 |
| Consumers' Motivations for Engagement in the Sharing Economy. J Chung, G Johar, O Netzer, M Pearson Advances in Consumer Research 44, 2016 | 1 | 2016 |
| When Virtual Reality Backfires on Reality: Vr Reduces High Sensation Seekers’ Desire For Stimulation Y Jun, J Chung, G Venkataramani Johar ACR North American Advances, 2019 | | 2019 |
