Conspicuous consumption, relationships, and rivals: Women's luxury products as signals to other women Y Wang, V Griskevicius Journal of consumer research 40 (5), 834-854, 2014 | 601 | 2014 |
Rituals enhance consumption KD Vohs, Y Wang, F Gino, MI Norton Psychological Science 24 (9), 1714-1721, 2013 | 209 | 2013 |
A conceptual framework of contemporary luxury consumption Y Wang International Journal of Research in Marketing, 2021 | 95 | 2021 |
Counterfeit luxury consumption in a social context: The effects on females’ moral disengagement and behavior Y Wang, JL Stoner, DR John Journal of Consumer Psychology 29 (2), 207-225, 2019 | 52 | 2019 |
Up, up, and away: Upgrading as a Response to Dissimilar Brand Users Y Wang, DR John journal of marketing research 56 (1), 142-157, 2019 | 49 | 2019 |
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior Y Wang, DR John, V Griskevicious International Journal of Research in Marketing 38 (1), 104-119, 2021 | 44 | 2021 |
Not too far to help: Residential mobility, global identity, and donations to distant beneficiaries Y Wang, A Kirmani, X Li Journal of Consumer Research 47 (6), 878-889, 2021 | 38 | 2021 |
L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods Y Wang, AJ Xu, Y Zhang Journal of Consumer Research 49 (5), 786-810, 2023 | 11 | 2023 |
The mate screening motive: How women use luxury consumption to signal to men Q Chen, Y Wang, N Ordabayeva Journal of Consumer Research 50 (2), 303-321, 2023 | 10 | 2023 |
It’s Not me, it’s them: How social factors influence motivations and consumption for genuine and counterfeit luxury goods Y Wang, JL Stoner, DR John, M Hu, AY Lee, J Lee, Y Yi Advances in Consumer Research 42, 205-209, 2014 | 10 | 2014 |
The Devil Wears Prada? How Luxury Consumption Influences Social Behaviors Y Wang, DR John, V Griskevicius ACR North American Advances, 2015 | 7 | 2015 |
You’re not fooling anyone: How social feedback affects moral disengagement and the purchase of counterfeit luxury products Y Wang, J Stoner, D John ACR North American Advances, 2014 | 6 | 2014 |
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal L Jin, Y Wang, Y Zhang Journal of Marketing 87 (5), 776-792, 2023 | 5 | 2023 |
Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology Y Wang Journal of Consumer Psychology 32 (3), 537-540, 2022 | 5 | 2022 |
Rituals improve emotions, consumption, interpersonal relationships, and even luck K Vohs ACR North American Advances, 2012 | 4 | 2012 |
The dark side of luxury consumption: Psychological and social consequences of using luxury goods Y Wang University of Minnesota, 2015 | 3 | 2015 |
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products Q Chen, Y Wang, Y Zhang Journal of Marketing, 00222429231224333, 2024 | 1 | 2024 |
The divergent impact of reward magnitude on goal eagerness and effort investment L Jin, Q Xu, Y Wang, Y Zhang Organizational Behavior and Human Decision Processes 167, 101-113, 2021 | 1 | 2021 |