| Conceptualising and measuring the equity of online brands G Christodoulides, L De Chernatony, O Furrer, E Shiu, T Abimbola Journal of marketing management 22 (7-8), 799-825, 2006 | 446 | 2006 |
| Google workloads for consumer devices: Mitigating data movement bottlenecks A Boroumand, S Ghose, Y Kim, R Ausavarungnirun, E Shiu, R Thakur, ... Proceedings of the Twenty-Third International Conference on Architectural …, 2018 | 380 | 2018 |
| Validation of a proposed instrument for measuring eco-innovation: An implementation perspective CC Cheng, EC Shiu Technovation 32 (6), 329-344, 2012 | 352 | 2012 |
| Marketing research E Shiu, H Joseph, B Robert, O David McGraw Hill, 2009 | 278 | 2009 |
| Comparing high-end and low-end early adopters of battery electric vehicles S Hardman, E Shiu, R Steinberger-Wilckens Transportation Research Part A: Policy and Practice 88, 40-57, 2016 | 208 | 2016 |
| The inconvenient truth of the relationship between open innovation activities and innovation performance CCJ Cheng, EC Shiu Management Decision 53 (3), 625-647, 2015 | 186 | 2015 |
| How to enhance SMEs customer involvement using social media: The role of Social CRM CCJ Cheng, EC Shiu International Small Business Journal 37 (1), 22-42, 2019 | 161 | 2019 |
| Relationship quality in business to business relationships—Reviewing the current literatures and proposing a new measurement model Z Jiang, E Shiu, S Henneberg, P Naude Psychology & Marketing 33 (4), 297-313, 2016 | 161 | 2016 |
| Barriers to the adoption of fuel cell vehicles: A qualitative investigation into early adopters attitudes S Hardman, E Shiu, R Steinberger-Wilckens, T Turrentine Transportation Research Part A: Policy and Practice 95, 166-182, 2017 | 119 | 2017 |
| Consumer attitudes to fuel cell vehicles post trial in the United Kingdom S Hardman, A Chandan, E Shiu, R Steinberger-Wilckens international journal of hydrogen energy 41 (15), 6171-6179, 2016 | 87 | 2016 |
| Changing the fate of Fuel Cell Vehicles: Can lessons be learnt from Tesla Motors? S Hardman, E Shiu, R Steinberger-Wilckens International journal of hydrogen energy 40 (4), 1625-1638, 2015 | 87 | 2015 |
| Re-innovation: The construct, measurement, and validation CJ Cheng, ECC Shiu Technovation 28 (10), 658-666, 2008 | 87 | 2008 |
| Cross-national consumer segmentation of Internet shopping for Britain and Taiwan ECC Shiu, JA Dawson Service industries journal 22 (1), 147-166, 2002 | 84 | 2002 |
| Google neural network models for edge devices: Analyzing and mitigating machine learning inference bottlenecks A Boroumand, S Ghose, B Akin, R Narayanaswami, GF Oliveira, X Ma, ... 2021 30th International Conference on Parallel Architectures and Compilation …, 2021 | 80 | 2021 |
| Comparing the impacts of Internet technology and national culture on online usage and purchase from a four-country perspective ECC Shiu, JA Dawson Journal of Retailing and Consumer Services 11 (6), 385-394, 2004 | 68 | 2004 |
| {Half-Double}: Hammering from the next row over A Kogler, J Juffinger, S Qazi, Y Kim, M Lipp, N Boichat, E Shiu, M Nissler, ... 31st USENIX Security Symposium (USENIX Security 22), 3807-3824, 2022 | 56 | 2022 |
| Developing and validating a theory-based model of crowdfunding investment intention—Perspectives from social exchange theory and customer value perspective X Yang, K Zhao, X Tao, E Shiu Sustainability 11 (9), 2525, 2019 | 55 | 2019 |
| Segmenting the convenience and health trends in the British food market ECC Shiu, JA Dawson, DW Marshall British Food Journal 106 (2), 106-127, 2004 | 53 | 2004 |
| Creativity research: An inter-disciplinary and multi-disciplinary research handbook E Shiu Routledge, 2014 | 51 | 2014 |
| Critical success factors of new product development in Taiwan's electronics industry C Chi‐Jyun Cheng, EC Shiu Asia Pacific Journal of Marketing and Logistics 20 (2), 174-189, 2008 | 47 | 2008 |
