| How artificial intelligence will change the future of marketing T Davenport, A Guha, D Grewal, T Bressgott Journal of the Academy of Marketing Science 48, 24-42, 2020 | 1704 | 2020 |
| How artificial intelligence will affect the future of retailing A Guha, D Grewal, PK Kopalle, M Haenlein, MJ Schneider, H Jung, ... Journal of Retailing 97 (1), 28-41, 2021 | 213 | 2021 |
| Consumer Evaluations of Sale Prices: Role of the Subtraction Principle A Biswas, S Bhowmick, A Guha, D Grewal Journal of Marketing 77, 47-66, 2013 | 163 | 2013 |
| Artificial intelligence: The light and the darkness D Grewal, A Guha, CB Satornino, EB Schweiger Journal of Business Research 136, 229-236, 2021 | 113 | 2021 |
| Reframing the discount as a comparison against the sale price: does it make the discount more attractive? A Guha, A Biswas, D Grewal, S Verma, S Banerjee, J Nordfält Journal of Marketing Research 55 (3), 339-351, 2018 | 86 | 2018 |
| How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: Evidence of the cue congruency effect N Das, A Guha, A Biswas, B Krishnan Marketing Letters 27, 295-308, 2016 | 76 | 2016 |
| How to design an AI marketing strategy TH Davenport, A Guha, D Grewal Harvard Business Review 99 (4), 42-47, 2021 | 57 | 2021 |
| Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency S Roy, A Guha, A Biswas Marketing Letters 26, 363-376, 2015 | 47 | 2015 |
| How artificiality and intelligence affect voice assistant evaluations. E Guha, A., Bressgott, T., Grewal, D., Mahr, D., Wetzels, M., & Schweiger Journal of the Academy of Marketing Science., 2022 | 46* | 2022 |
| Two-stage decisions increase preference for hedonic options R Bhargave, A Chakravarti, A Guha Organizational Behavior and Human Decision Processes 130, 123-135, 2015 | 37 | 2015 |
| How blockchain will transform the healthcare ecosystem L Sharma, J Olson, A Guha, L McDougal Business Horizons 64 (5), 673-682, 2021 | 33 | 2021 |
| Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees S Dutta, A Guha, A Biswas, D Grewal Journal of the Academy of Marketing Science 47, 417-437, 2019 | 30 | 2019 |
| Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? S Roy, A Guha, A Biswas, D Grewal Journal of International Business Studies 50, 295-317, 2019 | 28 | 2019 |
| How communications by AI-enabled voice assistants impact the customer journey D Grewal, A Guha, E Schweiger, S Ludwig, M Wetzels Journal of Service Management 33 (4/5), 705-720, 2022 | 23 | 2022 |
| Leader-focused search: The impact of an emerging preference on information search KA Carlson, A Guha Organizational Behavior and Human Decision Processes 115 (1), 133-141, 2011 | 21 | 2011 |
| Do we really need to change the decision maker? Counterintuitive escalation of commitment results in real options contexts W Boulding, A Guha, R Staelin Management Science 63 (10), 3459-3472, 2017 | 18 | 2017 |
| Investigating the pleasures of sin: The contingent role of arousal‐seeking disposition in consumers' evaluations of vice and virtue product offerings S Verma, A Guha, A Biswas Psychology & Marketing 33 (8), 620-628, 2016 | 17 | 2016 |
| Are low price and price matching guarantees equivalent? The effects of different price guarantees on consumers’ evaluations S Verma, A Guha, A Biswas, D Grewal Journal of Retailing 95 (3), 99-108, 2019 | 16 | 2019 |
| An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations A Guha, A Biswas, D Grewal, S Bhowmick, J Nordfält Journal of Marketing 82 (3), 142-156, 2018 | 16 | 2018 |
| The ratings paradox: Why we prefer reading negative reviews, but then subsequently rate these reviews as less useful K Carlson, A Guha, RM Daniels ACR North American Advances, 2011 | 12 | 2011 |
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson College在 babson.edu 的电子邮件经过验证
