Targeting customers for profit: An ensemble learning framework to support marketing decision-making S Lessmann, J Haupt, K Coussement, KW De Bock Information Sciences 557, 286-301, 2021 | 90 | 2021 |
The Price of Privacy A Baumann, J Haupt, F Gebert, S Lessmann Business & Information Systems Engineering 61 (4), 413-431, 2019 | 34 | 2019 |
Changing perspectives: Using graph metrics to predict purchase probabilities A Baumann, J Haupt, F Gebert, S Lessmann Expert Systems with Applications 94, 137-148, 2018 | 28 | 2018 |
Targeting customers under response-dependent costs J Haupt, S Lessmann European Journal of Operational Research 297 (1), 369-379, 2022 | 23 | 2022 |
Revenue Uplift Modeling RM Gubela, S Lessmann, J Haupt, A Baumann, T Radmer, F Gebert International Conference on Information Systems, 2017 | 22 | 2017 |
Robust identification of email tracking: A machine learning approach J Haupt, B Bender, B Fabian, S Lessmann European Journal of Operational Research 271 (1), 341-356, 2018 | 18 | 2018 |
E-mail tracking: Status quo and novel countermeasures B Bender, B Fabian, S Lessmann, J Haupt International Conference on Information Systems (ICIS), 2016 | 9 | 2016 |
Affordable Uplift: Supervised Randomization in Controlled Experiments J Haupt, D Jacob, RM Gubela, S Lessmann arXiv preprint arXiv:1910.00393, 2019 | 7 | 2019 |
Enterprise-grade protection against e-mail tracking B Fabian, B Bender, B Hesseldieck, J Haupt, S Lessmann Information Systems 97, 101702, 2021 | 3 | 2021 |
Track and Treat-Usage of E-Mail Tracking for Newsletter Individualization B Bender, B Fabian, J Haupt, S Lessmann | 3 | 2018 |
Machine Learning for Marketing Decision Support JS Haupt Humboldt-Universität zu Berlin, 2020 | | 2020 |
Profit-maximizing scorecard development J Haupt, E Stripling, B Baesens, S Lessmann Credit Scoring and Credit Control XV Conference, Date: 2017/08/30-2017/09/01 …, 2017 | | 2017 |