| Moving forward with blended learning (BL) as a pedagogical alternative to traditional classroom learning H Dzakiria, CS Mustaffa, H Abu Bakar Malaysian Online Journal of Instructional Technology (MOJIT) 3 (1), 11-18, 2006 | 111 | 2006 |
| Relationship between Students Adjustment Factors and Cross Cultural Adjustment: A Survey at the Northern University of Malaysia. CS Mustaffa, M Ilias Intercultural communication studies 22 (1), 2013 | 109 | 2013 |
| Organizational communication in Malaysia organizations: Incorporating cultural values in communication scale H Abu Bakar, C Su Mustaffa Corporate Communications: An International Journal 18 (1), 87-109, 2013 | 98 | 2013 |
| LMX quality, supervisory communication and team‐oriented commitment: A multilevel analysis approach H Abu Bakar, C Su Mustaffa, B Mohamad Corporate Communications: An International Journal 14 (1), 11-33, 2009 | 88 | 2009 |
| The relationship between emotional intelligence and interpersonal communication skills in disaster management context: A proposed framework AW Suhaimi, NA Marzuki, CS Mustaffa Procedia-Social and Behavioral Sciences 155, 110-114, 2014 | 84 | 2014 |
| Persepsi dan penggunaan media sosial dari perspektif ibu bapa: satu analisis kualitatif CS Mustaffa, NZ Megat Ibarahim Jurnal Komunikasi= Malaysian Journal of Communication 30, 43-74, 2014 | 62 | 2014 |
| Emotional intelligence: Its relations to communication and information technology skills N Ahmad Marzuki, CS Mustaffa, Z Mat Saad Asian Social Science 11 (15), 267-274, 2015 | 53 | 2015 |
| Superior–subordinate communication dimensions and working relationship: Gender preferences in a Malaysian organization HA Bakar, B Mohamad, CS Mustafa Journal of Intercultural Communication Research 36 (1), 51-69, 2007 | 48 | 2007 |
| How do non-profit organizations in Libya adopt and use social media to communicate with the society MAK Attouni, CS Mustaffa Procedia-Social and Behavioral Sciences 155, 92-97, 2014 | 39 | 2014 |
| Relationship between superior-subordinate relationships quality and group commitment: the mediating factor of superior-subordinate communication HA Bakar, CS Mustaffa Jurnal Komunikasi, Malaysian Journal of Communication 24, 20-33, 2008 | 36 | 2008 |
| Examining the differences of gender on psychological well-being NAB Salleh, CS Mustaffa International Review of Management and Marketing 6 (8), 82-87, 2016 | 33 | 2016 |
| Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework SMS Busen, CS Mustaffa, B Mohamad Asia Pacific Journal of Education, Arts and Sciences 3 (1), 75-82, 2016 | 33 | 2016 |
| Relationship between social support, impression management and well-being among flood victims in Malaysia CS Mustaffa, NA Marzuki, MT Ariffin, NA Salleh, NH Rahaman Procedia-Social and Behavioral Sciences 155, 197-202, 2014 | 32 | 2014 |
| Emotional intelligence and demographic differences among students in public universities NA Marzuki, CS Mustaffa, ZM Saad, S Muda, S Abdullah, WBC Din Research Journal of Organizational Psychology & Educational Studies 1 (2), 93-99, 2012 | 31 | 2012 |
| Spirituality among flood victims: A comparison between two states S Sipon, MF Sakdan, CS Mustaffa, NA Marzuki, MS Khalid, MT Ariffin, ... Procedia-Social and Behavioral Sciences 185, 357-360, 2015 | 26 | 2015 |
| Conceptualization of investigative journalism: The perspectives of Malaysian media practitioners A Ismail, MK Ahmad, CS Mustaffa Procedia-Social and Behavioral Sciences 155, 165-170, 2014 | 24 | 2014 |
| The role of interactive advertisements in developing consumer-based brand equity: A conceptual discourse SMS Busen, CS Mustaffa Procedia-Social and behavioral sciences 155, 98-103, 2014 | 24 | 2014 |
| Conceptualizing framework for women empowerment in indonesia: Integrating the role of media, interpersonal communication, cosmopolite, extension agent and culture as predictors … CS Mustaffa, F Asyiek Asian social science 11 (16), 225, 2015 | 22 | 2015 |
| Relationships differentiation: Cross-ethnic comparisons in the Malaysian workplace HA Bakar, H Halim, CS Mustaffa, B Mohamad Journal of Intercultural communication research 45 (2), 71-90, 2016 | 21 | 2016 |
| Source credibility, risk communication and well-being: A conceptual framework N Zakaria, CS Mustaffa Procedia-Social and Behavioral Sciences 155, 178-183, 2014 | 21 | 2014 |
