| The other meaning of fluency R Carroll, D Luna Journal of Advertising 40 (3), 73-84, 2011 | 69 | 2011 |
| Service fundraising and the role of perceived donation efficacy in individual charitable giving R Carroll, L Kachersky Journal of Business Research 99, 254-263, 2019 | 45 | 2019 |
| The effect of incidental out-of-stock options on preferences T Kramer, R Carroll Marketing Letters 20, 197-208, 2009 | 37 | 2009 |
| The lean discovery process: the case of raiserve R Carroll, RM Casselman Journal of Small Business and Enterprise Development 26 (6/7), 765-782, 2019 | 30 | 2019 |
| Compromise and attraction effects in food choice R Carroll, B Vallen International Journal of Consumer Studies 38 (6), 636-641, 2014 | 30 | 2014 |
| Nonprofit organization communication: Risky business FT Cadet, R Carroll Review of Business 39 (1), 1-14, 2019 | 24 | 2019 |
| Dual language processing of marketing communications R Carroll, D Luna, LA Peracchio Psycholinguistic phenomena in marketing communications, 221-246, 2020 | 14 | 2020 |
| Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty R Carroll, FT Cadet, L Kachersky Journal of Brand Strategy 10 (4), 377-388, 2022 | 12 | 2022 |
| The merits of giving an extra credit quiz R Carroll College Teaching 62 (4), 151-152, 2014 | 2 | 2014 |
| Using content analysis in social networking to gain cultural insights R Carroll, C Ramlochansingh, L Kachersky International Journal of Internet Marketing and Advertising 7 (4), 279-291, 2012 | 1 | 2012 |
