INTEGRATING SOCIAL MEDIA AND DIGITAL MEDIA AS NEW ELEMENTS OF INTEGRATED MARKETING COMMUNICATION FOR CREATING BRAND EQUITY BP Kushwaha, RK Singh, N Varghese, VN Singh Journal of Content, Community & Communication 11, 52-64, 2020 | 150 | 2020 |
Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis AM Amiri, BP Kushwaha, R Singh Journal of Small Business and Enterprise Development 30 (3), 621-641, 2023 | 82 | 2023 |
The influence of digital media marketing and celebrity endorsement on consumer purchase intention RK Singh, BP Kushwaha, T Chadha, VA Singh Journal of Content, Community & Communication 14 (7), 145-158, 2021 | 57 | 2021 |
Mediating role of growth needs and job satisfaction on talent sustainability in BPOs and call centres: An evidence from India BP Kushwaha, V Tyagi, PB Sharma, RK Singh Journal of Public Affairs, 2020 | 43 | 2020 |
Investigating privacy paradox: Consumer data privacy behavioural intention and disclosure behaviour BP Kushwaha, RK Singh, V Tyagi Academy of Marketing Studies Journal 25 (1), 1-10, 2021 | 36 | 2021 |
Essential Aspects for the Development of Women Entrepreneurial Intention in India RK Singh, BP Kushwaha, V Tyagi Journal of Contemporary Issues in Business and Government 27 (1), 2326-2339, 2021 | 28 | 2021 |
Ethical Relationship Marketing in the Domain of Customer Relationship Marketing BP Kushwaha, RK Singh, V Tyagi, VN Singh TEST Engineering & Management 83 (March - April 2020), 16573 - 16584, 2020 | 19 | 2020 |
Rapid attribution of heavy rainfall events leading to the severe flooding in Western Europe during July 2021. Report, World Weather Attribution F Kreienkamp, SY Philip, JS Tradowsky, SF Kew, P Lorenz, J Arrighi, ... | 15 | 2021 |
The effect of message design on banner ads involvement and effectiveness: a study on the Indian tourism industry BP Kushwaha, V Tyagi, RK Singh International Journal of Management Practice 15 (4), 532-547, 2022 | 10 | 2022 |
SOCIAL ENTREPRENEURIAL INTENTION AMONG GENERATION Z IN INDIA RK Singh PALARCH’S JOURNAL OF ARCHAEOLOGY OF EGYPT/EGYPTOLOGY 17 (6), 6035-6044, 2020 | 9 | 2020 |
An Assessment of the Behavioral Intention of Generation Z Toward the Adoption of Digital Learning Applications RK Singh, BP Kushwaha IoT and Cloud Computing for Societal Good, 159-180, 2022 | 8 | 2022 |
& Jones, RG (2019) RK Singh, J Arrighi, E Coughlan de Perez, O Warrick, P Suarez, B Koelle International conference on climate risk management, inputs for the …, 0 | 7 | |
Determinants of Faculty Retention: A Study of Engineering and Management Institutes in the State of Uttar Pradesh and NCR Delhi RK Mittal, RK Singh International Journal of Management Excellence 8 (2), 916-23, 2017 | 6* | 2017 |
Serotypic and genotypic characterization of circulating Dengue virus strains in Eastern Uttar Pradesh, India AK Singh, A Kumar, V Gaur, RK Singh International Journal of Infectious Diseases 101, 514, 2020 | 1 | 2020 |
Robotic Applications in Orthodontics: Overview of Existing Research S Philip, GV Kajal, G Singh, S Kannan, RK Singh, A Chaudari, T Kapoor SVOA Dentistry 4 (6), 273-275, 2023 | | 2023 |
Mapping India’s Export Relations with BRICS Countries: Empirical Evidence from Gravity Model Theory RK Singh, AK Chauhan, A Kumar | | 2023 |
What constitutes an ‘authentic ‘Buddhist identity? An anthropological critique of the maze of ‘authenticity’ M Srivastava, RK Singh Voice of Intellectual Man-An International Journal 13 (1and2), 33-54, 2023 | | 2023 |
Rituals in a refugee Buddhist Monastery RK Singh Bodhi Path 23 (2), 77-82, 2022 | | 2022 |
Commodification and Tibetan Buddhism: An Anthropological study RK Singh Bodhi Path 21 (2), 69-77, 2021 | | 2021 |
Beneficial Poisonous Plants and their Therapeutic Values in Coal Capital City of Dhanbad, Jharkhand, India RK Singh, SK Singh, R Singh, RS Singh Acta Scientific Agriculture 3 (6), 89-94, 2019 | | 2019 |