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Taku Togawa
Taku Togawa
Department of Management, Sophia University
在 sophia.ac.jp 的电子邮件经过验证
标题
引用次数
引用次数
年份
A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions
T Togawa, J Park, H Ishii, X Deng
Journal of Retailing 95 (4), 204-218, 2019
982019
Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants
C Nozawa, T Togawa, C Velasco, K Motoki
Food Quality and Preference 96, 104436, 2022
472022
Effects of consumers’ construal levels on post-impulse purchase emotions
T Togawa, H Ishii, N Onzo, R Roy
Marketing Intelligence & Planning 38 (3), 269-282, 2020
302020
Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation
J Park, C Spence, H Ishii, T Togawa
Psychology & Marketing 38 (1), 7-20, 2021
152021
A cross-cultural investigation of metamotivational knowledge of construal level in the United States and Japan.
T Nguyen, T Togawa, AA Scholer, K Fujita
Motivation Science 6 (4), 386, 2020
132020
Looks far beyond my reach: The zoom effect in product videos influences luxury perception and purchase intention
T Togawa, Y Sugitani
Journal of Consumer Psychology 32 (4), 687-698, 2022
122022
A cross-cultural investigation of metamotivational beliefs about regulatory focus task-motivation fit
T Nguyen, T Togawa, AA Scholer, DB Miele, K Fujita
Personality and Social Psychology Bulletin 48 (5), 807-820, 2022
102022
Multiple senses influencing healthy food preference
K Motoki, T Togawa
Current Opinion in Behavioral Sciences 48, 101223, 2022
92022
The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation
T Togawa, H Ishii, J Park, R Roy
Journal of Business Research 160, 113801, 2023
62023
Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?
J Park, C Spence, H Ishii, T Togawa
ACR European Advances, 2018
22018
Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall: An Abstract
R Nagai, T Togawa, I Hiraki, N Onzo
Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018
12018
Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers' Taste Expectation.
T Togawa, J Park, H Ishii
Advances in Consumer Research 44, 2016
12016
Exploring Possible Causes For a Gender Difference in the Effect of Heaviness on Consumer Evaluation
J Park, H Ishii, T Togawa
ACR North American Advances, 2014
12014
The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing
R Roy, T Togawa, J Park, H Ishii, V Naidoo
Journal of Business Research 182, 114797, 2024
2024
HOW SOCIAL EXCLUSION HINDERS SUSTAINABLE FASHION CONSUMPTION: MODERATING ROLE OF INTERDEPENDENT SELF-CONSTRUAL
Y Sugitani, T Togawa
Global Fashion Management Conference, 116-116, 2024
2024
EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES
J Park, T Togawa, H Ishii
Global Fashion Management Conference, 76-76, 2024
2024
The effect of advertising scenario images on mental simulation
R Fukuda, N Akamatsu, T Togawa, H Ishii
INTERNATIONAL JOURNAL OF PSYCHOLOGY 58, 114-114, 2023
2023
Study 4: Artificial intelligence in luxury food consumption
K Motoki, C Nozawa, T Togawa
OSF, 2020
2020
Motivation Science
T Nguyen, T Togawa, AA Scholer, K Fujita
2020
HOW SHOPPING BASKET COLOR AFFECTS PERCEIVED PRICE OF
I Hiraki, H Ishii, T Togawa, N Onzo
2020 AMA Summer Academic Conference, 374, 2020
2020
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