| Budget depreciation: when budgeting early increases spending Y Choe, C Kan Journal of Consumer Research 47 (6), 937-958, 2021 | 27 | 2021 |
| Look! don’t let it weigh you down: the effect of visual density on perceived product heaviness and evaluation Y Choe, Y Lee, HA Chen, SH Kim Journal of Business Research 126, 35-47, 2021 | 5 | 2021 |
| Divergent effects of budgeting for gifts versus personal purchases Y Choe, C Kan, E Polman Journal of Consumer Research 50 (3), 576-596, 2023 | 2 | 2023 |
| P9. Gift Budget Adherence and Price Discounts Y Choe, C Kan ACR North American Advances, 2018 | 1 | 2018 |
| Behavioural interventions to improve financial wellbeing: a focus on budgeting D Soman, Y Choe Research Handbook on Nudges and Society, 129-151, 2023 | | 2023 |
| The Consumer Budgeting Journey N Mishra, L Fei, Y Choe, E Garbinsky, C Howard, A Sussman, D Bartels, ... ACR North American Advances, 2021 | | 2021 |
| 19O Your Time For Me, My Time For You: Consumers’ Asymmetric Response to Interpersonal Usage of Time Y Park, Y Choe, Y Yi ACR North American Advances, 2019 | | 2019 |
| How Temporal Separation in Budgeting Affects Spending Behavior Y Choe, C Kan ACR North American Advances, 2018 | | 2018 |
