| Non-Muslim consumers’ halal food product acceptance model MW Wibowo, FS Ahmad Procedia Economics and Finance 37, 276-283, 2016 | 138 | 2016 |
| Effective strategy implementation MB Baroto, N Arvand, FS Ahmad Journal of Advanced Management Science Volume 2 (1), 50-54, 2014 | 85 | 2014 |
| Interest in entrepreneurship: An exploratory study on engineering and technical students in entrepreneurship education and choosing entrepreneurship as a career FS Ahmad, R Baharun, SHA Rahman Faculty of Management and Human Resource Development, Universiti Teknologi …, 2004 | 80 | 2004 |
| A comparative study on service quality in the grocery retailing: Evidence from Malaysia and Turkey FS Ahmad, A Ihtiyar, R Omar Procedia-Social and Behavioral Sciences 109, 763-767, 2014 | 65 | 2014 |
| Does service recovery affect customer satisfaction? A study on co-created retail industry MH Abd Rashid, FS Ahmad, AK Othman Procedia-Social and Behavioral Sciences 130, 455-460, 2014 | 59 | 2014 |
| Productivity and service quality: Factors affecting in service industry S Durdyev, A Ihtiyar, S Ismail, FS Ahmad, NA Bakar Procedia-Social and Behavioral Sciences 109, 487-491, 2014 | 51 | 2014 |
| Evaluating the relationship between service quality and customer satisfaction in the Australian car insurance industry SM Jajaee, FBS Ahmad International Conference on Economics, Business Innovation 38 (1), 219-223, 2012 | 49 | 2012 |
| Environmental quality awareness, green trust, green self-efficacy and environmental attitude in influencing green purchase behaviour F Sh. Ahmad, NT Rosli, F Quoquab International Journal of Ethics and Systems 38 (1), 68-90, 2022 | 48 | 2022 |
| Branding Leadership in Malaysian SMEs FS Ahmad, F Quoquab, R Bahrun, MNM Mansor Procedia-Social and Behavioral Sciences 130, 54-58, 2014 | 44 | 2014 |
| The basis for corporate social responsibility in Malaysia SR Abdulrazak, FS Ahmad Global Business and Management Research 6 (3), 210, 2014 | 43 | 2014 |
| Intercultural communication competence as a key activator of purchase intention A Ihtiyar, FS Ahmad Procedia-Social and Behavioral Sciences 150, 590-599, 2014 | 42 | 2014 |
| Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses VM Tan, F Quoquab, FS Ahmad, J Mohammad Asia Pacific Journal of Marketing and Logistics 29 (2), 305-329, 2017 | 39 | 2017 |
| The role of recovery satisfaction on the relationship between service recovery and brand evangelism: A conceptual framework MH Abd Rashid, FS Ahmad International Journal of Innovation, Management and Technology 5 (5), 401, 2014 | 39 | 2014 |
| Risk management, performance measurement and organizational performance: A conceptual framework SZA Rasid, NM Golshan, WKW Ismail, FS Ahmad 3rd International Conference on Business and Economic Research Proceeding 33 …, 2012 | 38 | 2012 |
| Halal food credence: do the Malaysian non-Muslim consumers hesitate? MW Wibowo, D Permana, A Hanafiah, FS Ahmad, H Ting Journal of Islamic Marketing 12 (8), 1405-1424, 2021 | 37 | 2021 |
| The Role of intercultural communication competence on service reliability and customer satisfaction. A Ihtiyar, FS Ahmad Journal of Economic & Social Studies (JECOSS) 5 (1), 2015 | 35 | 2015 |
| The impact of intercultural communication competence on service quality and customer satisfaction A Ihtiyar, FS Ahmad Services marketing quarterly 36 (2), 136-152, 2015 | 34 | 2015 |
| How education level polarizes halal food purchase decision of Indonesian millennials MW Wibowo, ALS Putri, A Hanafiah, D Permana, F Sh Ahmad Journal of Islamic Marketing 13 (12), 2582-2610, 2022 | 33 | 2022 |
| Sustainable development: A Malaysian perspective SR Abdulrazak, FS Ahmad Procedia-Social and Behavioral Sciences 164, 237-241, 2014 | 31 | 2014 |
| Leadership branding for sustainable customer engagement FS Ahmad, R Omar, SZA Rasid, M Amin International. Journal of Social and Human Sciences 6 (2), 217-224, 2012 | 31 | 2012 |
