| The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers AH Ahmad, I Idris, C Mason, SK Chow International Journal of Financial Research 10 (5), 54-65, 2019 | 152 | 2019 |
| The Influence of Resilience on Psychological Well-Being of Malaysian University Undergraduates. I Idris, AZ Khairani, H Shamsuddin International Journal of Higher Education 8 (4), 153-163, 2019 | 40 | 2019 |
| The role of perceived benefits and perceived risks towards the consumers’ purchase intention via Ecommerce: An evidence from Indonesia AH Ahmad, RUA Fauzi, ASA Ditta, I Idris, MFM Yazid Solid State Technology 63 (2s), 3257-3274, 2020 | 35 | 2020 |
| Personal and psychological factors-does it impact the choice of advertising medium I Idris, MSA Yajid, A Khatibi Journal of Social Sciences 5 (2), 104-111, 2009 | 33 | 2009 |
| The influence of celebrity endorser characteristics on brand image: A case study of Vivo TJ Chan, D Selvakumaran, I Idris, NA Adzharuddin SEARCH Journal of Media and Communication Research 13 (3), 19-34, 2021 | 32 | 2021 |
| Creating brand awareness through YouTube advertisement engagement AH Ahmad, I Idris, JX Wong, ISA Malik, R Masri, SS Alias Test Engineering & Management 83 (4), 7970-7976, 2020 | 29 | 2020 |
| Cubicles or corner offices? Effects of academic performance on university graduates’ employment likelihood and salary JJ Soon, ASH Lee, HE Lim, I Idris, WYK Eng Studies in Higher Education 45 (6), 1233-1248, 2020 | 27 | 2020 |
| An integrated framework examining sustainable green behavior among young consumers SA Jahari, A Hass, M Idris, I. and Joseph Journal of Consumer Marketing, 2022 | 26 | 2022 |
| Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia I Idris, S Suhana, A Ahmad, SKX Lim TEST Engineering & Management 82, 5528-5536, 2020 | 19 | 2020 |
| Evolution of technology and consumer behavior: The unavoidable impacts AH Ahmad, R Masri, CV Chong, RUA Fauzi, I Idris Evolution 7 (11), 2020, 2020 | 16 | 2020 |
| The effects of attitude, social influnces and perceived behavioral control on intention to purhcase online shopping apparels in Malaysia: Case study on Zalora N Zamri, I Idris 3rd International Conference on Management, Penang. Retrieved from https …, 2013 | 15 | 2013 |
| The credibility of celebrity endorser: its impact towards consumer purchase intention on Instagram in Malaysia AH Ahmad, I Idris, SS Alias, C Tuong, H Amit PalArch's Journal of Archaeology of Egypt/Egyptology 17 (9), 1327-1343, 2020 | 13 | 2020 |
| The effects of self-esteem and influence of friends via social media on body image amongst children AH Ahmad, I Idris, RML Jing International Journal of Financial Research 10 (5), 40-53, 2019 | 13 | 2019 |
| The representation of older adults in Malaysian advertising I Idris, L Sudbury-Riley The International Journal of Aging and Society 6 (3), 1-16, 2016 | 13 | 2016 |
| Analisis Pengaruh Brand Awareness L Suprapti, I IDRIS Perceived Value, Organizational Associations, Perceived Quality terhadap …, 2010 | 13 | 2010 |
| Improving psychological well-being among undergraduates: How creativity in learning can contribute AZ Khairani, H Shamsuddin, I Idris Jurnal Komunikasi: Malaysian Journal of Communication 35 (2), 346-360, 2019 | 10 | 2019 |
| The Effect of Religiosity, Profit Los And Sharing on Consumer Trust and Intention to Financing in Islamic Bank RUA Fauzi, Z bahrun Niam, I Idris Li Falah: Jurnal Studi Ekonomi Dan Bisnis Islam 6 (2), 21-40, 2022 | 9 | 2022 |
| The impacts of social media advertisements on millennial's consumption I Idris, S Suhana, A Ahmad, CMK Wong TEST Engineering and Management 82, 5537-5544, 2020 | 8 | 2020 |
| Quantum yield of the marine benthic microflora of near-shore coastal Penang, Malaysia A McMinn, S Sellah, WAWA Llah, M Mohammad, FMS Merican, ... Marine and freshwater research 56 (7), 1047-1053, 2005 | 8 | 2005 |
| Measuring social-psychological functioning among Malaysian pre-service teachers AZ Khairani, I Idris, H Shamsuddin Asia Pacific Journal of Educators and Education 33, 109-122, 2018 | 7 | 2018 |
