Exploring evolving trends of gender representation in digital advertising in Egypt DG Abboud Journal of Architecture, Art, and Human Science 21, 594-610, 2020 | 6 | 2020 |
Using Online Visual Merchandising to Enhance Web Usability (A study on E-government websites in Egypt) A El-Gammal, T Abdellatif, D Abboud Journal of Design Sciences and Applied Arts 3 (1), 90-96, 2022 | 3 | 2022 |
The effect of creating curiosity theory (information gap) in teaser advertising campaigns on recipient behavior D Abboud, NE Gamal Eddin, A Abdelazziz Journal of Architecture Arts and Humanities 7 (34), 238-252, 2022 | 2 | 2022 |
Radio ads as a strategic offline approach for building brand awareness. M Ibrahim, R Nakhil, D Abboud Journal of Design Sciences and Applied Arts 1 (2), 228-239, 2020 | 2 | 2020 |
The role of advertising design in nation branding (With applying to India branding campaign in 2002) T Abdellatif, D Abboud, S Mohammed Mamdouh Abd El Azim مجلة العمارة والفنون والعلوم الانسانية, 2019 | 2 | 2019 |
Globalization and localization in contemporary advertising with special reference to Egypt DG Abboud Manchester Metropolitan University, 2007 | 2 | 2007 |
Graphic Design Trends in Packaging Design for Generation Z MMSM Hassanin, NYE Eladawy, D Abboud مجلة العمارة و الفنون و العلوم الإنسانية, 2023 | 1 | 2023 |
Implementing dynamic branding categories for designing cultural brands logo H ElBedewy, G ElRify, D Abboud Journal of Heritage and Design 1 (6), 315-326, 2021 | 1 | 2021 |
Factors driving higher engagement rates of digital video advertising D G Abboud مجلة العمارة والفنون والعلوم الإنسانية, 2021 | 1 | 2021 |
Applying Dynamic Branding:Tate Gallery Rebranding Comparative Case Study H Elbedew, G Elrifi, D Abboud The Arab Association of Civilization and Islamic Arts, 2021 | 1 | 2021 |
Fostering Value Co-creation as a Determinant for Customers’ Satisfaction in the Corporate Identity D Abboud, N Aladawy, MG Moawad International Design Journal, 2020 | 1 | 2020 |
A CONCEPTUAL FRAMEWORK FOR THE SCAFFOLDED MIND AND ITS INFLUENCE ON ENHANCING MULTISENSORYEXPERIENCE IN CORPORATE IDENTITY MGK MOAWAD, NY EL-ADAWY, D ABBOUD International Journal of Humanities and Language Research 1 (1), 1-15, 2018 | 1 | 2018 |
Exploratory Study on UX Design Barriers: Enhancing User Experience for Children with High Functioned Autism Spectrum Disorder on Educational Websites ME Amin Aly, DG Abboud, MM Kamal Eldin International Design Journal 14 (6), 50-55, 2024 | | 2024 |
The Impact of Packaging Design on the Visual Communication of Egyptian Brands MMSM Hassanin, D Abboud, NYE Eladawy مجلة العمارة و الفنون و العلوم الإنسانية, 2024 | | 2024 |
Using Interactive shoppable videos in E-commerce to impact consumer buying behavior D Abboud, N Ezzat, S Sherbiny مجلة العمارة و الفنون و العلوم الإنسانية, 2024 | | 2024 |
The Role of Emotional Intelligence in Internet of Things Advertising F Elarmany, M Ardash, D Abboud مجلة العمارة و الفنون و العلوم الإنسانية, 2024 | | 2024 |
User Experience and User Interface (UX & UI) of Medical Device Displays: Systematic Review of Literature & Outline of Missing Opportunities MS Abdelwahab, DG Abboud, NY El-Adawy Journal of Art, Design and Music 3 (2), 4, 2024 | | 2024 |
تأثير نظرية خلق الفضول (الفجوة المعرفية) فى الحملات الإعلانية التشويقية على سلوک المتلقى المصرى, عبود, دينا جمال عبود, عزت, نسرين عزت جمال الدين مجلة العمارة والفنون والعلوم الإنسانية 7 (34), 238-252, 2022 | | 2022 |
Comedy Treatment in TV Storytelling Commercials S Lotfy, D Abboud, M Kamal Journal of Design Sciences and Applied Arts 3 (2), 2022 | | 2022 |
Enhancing Mobile Advertising Performance Using New Creative Formats of Digital Video Advertising D G Abboud مجلة العمارة والفنون والعلوم الإنسانية, 2021 | | 2021 |