| Factors influencing generations Y students’ attitude towards online shopping KM Makhitha Mediterranean Journal of Social Sciences 5 (21), 39-50, 2014 | 41 | 2014 |
| Marketing strategies of small craft producers in South Africa: Practices and challenges KM Makhitha Journal of applied business research 32 (3), 663, 2016 | 40 | 2016 |
| Are small and medium enterprises (SMEs) planning for strategic marketing in South Africa? L van Scheers, KM Makhitha Foundations of Management 8 (1), 243-250, 2016 | 36 | 2016 |
| The influence of demographic factors on perceived risks affecting attitude towards online shopping KM Makhitha, K Ngobeni South African Journal of Information Management 23 (1), 1-9, 2021 | 33 | 2021 |
| Challenges impacting on small independent retailers performance in Soweto, Johannesburg in South Africa KM Makhitha Investment Management and Financial Innovations, 258-266, 2016 | 28 | 2016 |
| Which consumer attributes influence South African consumers to shop online KM Makhitha, L Van Scheers, C Mogashoa Journal of Business and Retail Management Research 13 (4), 2019 | 27 | 2019 |
| Challenges affecting small craft producer business growth and survival in South Africa KM Makhitha Journal of Business and Retail Management Research 11 (3), 2017 | 23 | 2017 |
| Supplier relationship marketing practices and small retailer performance in South Africa KM Makhitha Cogent business & management 6 (1), 1672490, 2019 | 19 | 2019 |
| An investigation into buyer behaviour of craft retailers in South Africa KM Makhitha University of Pretoria, 2013 | 19 | 2013 |
| The influence of supermarket attributes on consumer selection of a supermarket: a South African perspective KM Makhitha, NM Khumalo Journal of consumer sciences 47 (1), 14-27, 2019 | 13 | 2019 |
| Supplier selection criteria used by independent retailers in Johannesburg, South Africa KM Makhitha Journal of Business and Retail Management Research 11 (3), 2017 | 13 | 2017 |
| Supply chain practices and challenges in the craft industry in Gauteng, South Africa K Makhitha Journal of Applied Business Research 31 (6), 2197, 2015 | 13 | 2015 |
| Reflections on the constraints in entrepreneurial development among emerging survivalist and micro craft enterprises in Gauteng M Dhurup, KM Makhitha Journal of Contemporary Management 11 (1), 230-250, 2014 | 13 | 2014 |
| The perceived marketing benefits of the 2010 FIFA World Cup for craft businesses marketing KM Makhitha, N Bresler African Journal for Physical Health Education, Recreation and Dance 17 (sup …, 2011 | 12 | 2011 |
| The impact of risk factors on South African consumers’ attitude towards online shopping KM Makhitha, KM Ngobeni Acta Commercii-Independent Research Journal in the Management Sciences 21 (1 …, 2021 | 11 | 2021 |
| The impact of demographic factors on supermarket shopping motivations in South Africa EN Mahlangu, KM Makhitha Journal of Business and Retail Management Research 13 (3), 2019 | 10 | 2019 |
| Marketing strategies for closing the market access gap experienced by small craft producers in South Africa KM Makhitha Journal of Business and Retail Management Research 13 (3), 2019 | 10 | 2019 |
| The impact of independent retailers' relationship marketing practices on business performance KM Makhitha Journal of Contemporary Management 14 (1), 645-673, 2017 | 10 | 2017 |
| Do small craft businesses need strategic marketing to survive? KM Makhitha Investment management and financial innovations, 399-404, 2016 | 10 | 2016 |
| Independent retailers in South Africa: how do they select their suppliers for survival? KM Makhitha Journal of Contemporary Management 14 (1), 416-440, 2017 | 9 | 2017 |
